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Lefty
03-17-2009, 05:17 PM
I'm sure that just about all of us have seen at least a few of these ads. Today, I came across this article (http://findarticles.com/p/articles/mi_qa3983/is_200103/ai_n8946667) about the ads/posters, which also references an article that isn't available online (as far as I can tell), that was written by Debbie Henderson. I've contacted Debbie through her website and requested that she provide me with a paper or electronic copy of her article. If she does, and if she gives me her permission, I'll post a copy of it here.

It's interesting to note that the article says that there are 5 posters in the series, but I've got 9 different posters here. If you've got more of these, please post them in this thread.

http://imagine-art.com/images_products/warII046%20Keep%20it%20under%20your%20Stetson%2018 x24%20B2%20-3g04266u.jpg
http://www.counterfeitchic.com/Images/Keep%20it%20under%20your%20Stetson.jpg http://www.usmm.org/p/jewelry.jpg

http://www.usmm.org/p/carelessstetson.jpghttp://www.usmm.org/p/raft.jpg

http://www.usmm.org/p/pilot.jpghttp://farm4.static.flickr.com/3149/3284373249_fc7f15cd80.jpg

http://i.ebayimg.com/01/!BN3n6(QBGk~$(KGrHgoH-D4EjlLl0WegBJrz3bEIoQ~~_1.JPGhttp://www.ilord.com/images/stetson-sm.jpg

Keep it under your stetson--one firm's contribution to the war effort
Chronicle of the Early American Industries Association, Inc., The , Mar 2001 by Wyman, Thomas

Manufacturers of domestic products had a tough time in World War II keeping their names in front of the public. They turned to patriotic themes as one method of doing so.

I was reminded of this sometime ago after reading Debbie Henderson's most interesting article, "The Stetson Myth," (The Chronicle, December 1998, Vol. 51, No. 4). As an addition to her paper, readers might be interested to learn about a series of five advertising posters which Stetson produced during the war. Each poster measured approximately thirty inches by forty inches and each carried the same message, "Loose Talk can cost Lives! Keep it under your Stetson." Individually, the posters got the Stetson advertising message across, and together as a panel they conveyed a graphic picture of what "loose talk" could cost the nation and war effort. During the war years these posters were distributed to clothing stores and haberdasheries which carried the Stetson line. Shopkeepers would have had to use at least fifteen feet of open wall space to display the five posters effectively, which suggests that only a limited number of stores would have bad the room to display them.

Each poster has a different subject. There is a thin furtive man in a suit coat with his hat pulled down making a hushed call from a public telephone booth. One poster depicts a grim scene seen through the periscope of a Uboat-a cargo ship with its cargo handling booms has just been struck by a torpedo, and a violent explosion obscures the midsection of the vessel. Then there is the scene of two pathetic men in torn, ragged clothes in a small rubber life raft. It seems clear that they haven't much hope of being spotted and surviving. Finally there are the two posters shown here. Figure I shows an attractively coiffured woman with an earring featuring a swastika. Figure 2 shows a gleeful pilot wearing goggles and eyeing a convoy.

The provenance of this particular set of Stetson posters begins with my brother, who as a high school student during 19441945, worked in a Palo Alto clothing store. He was so enamored of the set that when it came time to take them down and dispose of them, he rolled them up and brought them home on his bicycle much to Mother's dismay. For years they hung casually on nails in our home-built workshop.

I kept an eye on the posters over the years, making sure they weren't lost or dammed by rain in their lessthan-waterproof environment. Then when it came time for me to level our deteriorating workshop, I rescued the posters and kept them out of harm's way. Finally, a few years ago, my brother and I decided to share the posters. We framed them and hung them in our respective homes where they have become real conversation pieces.

Perhaps this information will provide an interesting footnote to the Stetson legend, and to one company's efforts during the war.

Thomas Wyman

Thomas Wyman is the president of the Oughtred Society, the international group of slide rule collectors.

[How cool would it be to call yourself President of the slide rule collectors?]

Lefty
03-17-2009, 05:45 PM
Here are a few more that are more ad than poster.
http://www.237studio.com/images/20666.jpg

http://i5.ebayimg.com/01/i/001/18/8f/d2e2_1.JPG

http://i21.ebayimg.com/07/i/000/db/34/e584_1.JPG

Lefty
03-17-2009, 05:59 PM
http://images.goantiques.com/dbimages/PVN9311/PVN9311A924.jpg

Lefty
03-17-2009, 06:16 PM
more of the ad variety
http://i164.photobucket.com/albums/u18/whitemtnhowdy/24/25/41709.jpg http://www.ewingmissouri.com/ebay/4655.jpg

RBH
03-17-2009, 06:25 PM
Nice...

Lefty
03-17-2009, 07:42 PM
http://img.photobucket.com/albums/v331/jamespowers2005/43stetsonloosetlk.jpg

Dinerman
03-17-2009, 07:49 PM
Ads so iconic they were even replicated by the Germans as propaganda against American soldiers.
http://i228.photobucket.com/albums/ee100/dinerman2/LeafletsGermanyUSA1939-1945pdfappli.jpg

Lefty
03-17-2009, 07:55 PM
Amazing!

portolan
03-17-2009, 08:17 PM
Good stuff...

Matt Deckard
03-18-2009, 10:02 AM
Thinking of this... Are you keeping it under your Stetson? I wonder how many soldiers we have on this forum that wear hats on the home-front.

avedwards
03-18-2009, 10:18 AM
A good way of mutual propaganda. I wonder if people bought Stetsons rather than other hats as a result of this. And talking of hat propaganda, would a Borsalino have been though to be unpatriotic during the war as it came from Italy?

:offtopic: If anyone has any Stetsons like those advertised in the posters please PM me.

Lefty
03-18-2009, 10:28 AM
AAnd talking of hat propaganda, would a Borsalino have been though to be unpatriotic during the war as it came from Italy?


I'm operating under that theory at the moment. Check out the thread on vita-felt (http://thefedoralounge.com/showthread.php?t=33257&page=2), which was introduced in 1940. I believe that it was introduced specifically to take Borsalino's US business.


7-30-1940 was the first date that Stetson used vita-felt in commerce, and on August 6, 1940, the New York Times reported that Stetson had perfected a new felting process that it would market as vita-felt. According to the article, George S. Russell, Jr., president of Stetson, said that "Certain types of foreign hats have found a market in America because of their springiness and their soft mellow feel". Vita-Felt would have the same feel, but be made by American workers paid American wages. The store ads that follow invite comparison of vita-felt hats and foreign made hats.

jpbales
03-18-2009, 11:05 AM
Stetson should make a modern-day campaign based off of an idea like this, just a thought.
It was amazing how the whole country came together and united against the enemy.

carter
03-18-2009, 12:07 PM
http://farm4.static.flickr.com/3448/3365393661_c822cf8113.jpg

This one from Lefty is a better image
http://www.decodog.com/inven/dogterr/tr26336.jpg

Lefty
03-18-2009, 12:17 PM
Thanks Carter. Somehow I managed to include that one in the vita felt thread but not in this one. :)

bolthead
03-18-2009, 01:19 PM
Great stuff, thanks for posting. :eusa_clap :eusa_clap :eusa_clap

carter
03-29-2009, 01:46 PM
http://farm4.static.flickr.com/3585/3396533868_51cd371e37.jpg

Lefty
03-29-2009, 03:48 PM
That's yet another one I missed. Here's a slightly larger version (I have it dated 1944) and a matchbook.
http://i276.photobucket.com/albums/kk14/erikandgina/Hat%20Ads/stetson1944-1.jpg

http://i276.photobucket.com/albums/kk14/erikandgina/Hat%20Ads/stetsonshipmatchbook.jpg

Lefty
08-29-2009, 11:25 AM
http://i911.photobucket.com/albums/ac319/leftyhats/hat%20ads/keepitunderyourstetson.jpg

CRH
08-29-2009, 11:35 AM
Thanks for awaking the thread, Lefty. This is one I'd missed.

It's also the first thread I've ever rated and I've give it a rating of excellent!

Hope I'm not talking to loosely ;).

:eusa_clap

M_Jones
08-29-2009, 12:36 PM
Wow! I was in training when this thread was started so I missed it. Thank you Lefty, this is an amazing thread and I mean amazing. Some of the pictures posted are blocked over here but some aren't. Good stuff!!




Thinking of this... Are you keeping it under your Stetson? I wonder how many soldiers we have on this forum that wear hats on the home-front.

Well Matt, I can say that I have quite a few hats and a lot of them are Stetsons. ;)

Lefty
11-11-2009, 06:46 PM
44 - If that's a strat, it's one with a wide ribbon and stitched brim.
http://i911.photobucket.com/albums/ac319/leftyhats/hat%20ads/keepitunderyourstetson1944.jpg

RBH
11-11-2009, 06:48 PM
Thanks for these Lefty!

The only thing I cant keep under my Stetson is my hair!

Colby Jack
11-11-2009, 07:51 PM
Great idea Rusty...I'll look in my Stetson and see if I left my hair in there...:D
These posters are great!:eusa_clap

RBH
11-11-2009, 08:04 PM
Great idea Rusty...I'll look in my Stetson and see if I left my hair in there...:D
These posters are great!:eusa_clap

:D

My late grand daddy used to say
"what hasnt turned grey has turned loose''

Colby Jack
11-11-2009, 08:17 PM
:eusa_clap :D :eusa_clap

marvelgoose
11-11-2009, 09:25 PM
Looking forward to the story if we can get it, thanks Lefty!

as for an updated campaign, I don't think it is possible to keep much of anything secret anymore. Instead, how about a play on all of the craziness and panic that seems to assault us daily:


To keep your head when all about you are losing theirs
put your head under a Stetson.

Hey, Hatco, if you use it, I want a Presidente'

Zemke Fan
11-12-2009, 05:32 AM
http://i276.photobucket.com/albums/kk14/erikandgina/Hat%20Ads/stetson1944-1.jpg
Used a number of different hats. I have one that's got a Stratoliner!

texashatman
11-12-2009, 04:15 PM
The more I see posts like this the happier I am I found this group. Very interesting to say the least. How things have changed! When a family member was in Iraq a few years ago his every move was in a daily blog. That wouldn't have been acceptable in 1945!

PS:The one on the bottom left of Lefty's original post looks like a beer coaster.

cptjeff
11-15-2009, 12:01 AM
I don't know if this is within the bounds of the board rules or not, if not, mods feel free to delete this post.

But without mentioning specific auctions, I did notice a few of those posters up on e-bay.

Zemke Fan
11-15-2009, 03:15 AM
The prohibition is to LINKS to active auctions, except in the classifieds where it's permissible to provide links to your OWN auctions. -- Col. Z.

Lefty
04-10-2010, 08:20 PM
I'm amazed that I keep finding more of these.

both from '44
http://i276.photobucket.com/albums/kk14/erikandgina/Hat%20Ads/1944keepitunderyourstetson2.jpg

http://i276.photobucket.com/albums/kk14/erikandgina/Hat%20Ads/1944keepitunderyourstetson1.jpg

Lefty
02-07-2011, 08:10 PM
not exactly, but almost
http://i276.photobucket.com/albums/kk14/erikandgina/Hat%20Ads/1944stetsonwarad.jpg

azhiker
02-08-2011, 05:31 AM
Too bad we live in a society where certain segments of the electorial process 'reward' loose lips! where it is cool and politically correect to try to hurt our government/country. It makes me sad, sick, and fighting mad! very nice posters and nice thread!

jimmy the lid
02-08-2011, 06:36 AM
Too bad we live in a society where certain segments of the electorial process 'reward' loose lips! where it is cool and politically correect to try to hurt our government/country. It makes me sad, sick, and fighting mad! very nice posters and nice thread!

I understand that Valerie Plame will be doing a "Keep it Under Your Stetson" ad sometime in the near future...:whistling ;)

Of course, as far as Julian Assange is concerned, Keep "It" Under Your Stetson may be sound advice for other reasons....:D

Harry Gooch
04-08-2011, 11:59 AM
In Britain and Canada, there was a similar expression:

"Loose lips sink ships."

Not sure if it moved any hats, though.

Regards,

Harry.

Lefty
02-08-2012, 05:17 AM
43
http://i911.photobucket.com/albums/ac319/leftyhats/hat%20ads/43.jpg