View Full Version : Okay, here's another one
02-23-2004, 03:12 PM
What does Cravenette processed mean? I see it on some vintage hats and have absolutely no idea what that means.
02-23-2004, 04:48 PM
Beats the heck outta me Fedoralover. I've seen that for years & just assume that it is a proprietary term for their own finish. Sorry, no help here. Any one else?
02-23-2004, 05:04 PM
I've always assumed it had something to do with the way the felt was processed. But I don't know if thats true or not and even if it is, how is that different from any other way felt is processed. You were the ONE I thought would know Art.
02-23-2004, 05:29 PM
This was the term used by the manufacturer...and Art is correct. It is just a term used to put one's hat over the next guy. Most old ads tout the "Cravanette" process as a type of water proofing. Along the lines of "shed's water" "duck's back" "swans back" etc etc...
MY ASSUMPTION is that this is just a description of the finishing process where a waterproofer was applied which helped shed those raindrops and keep the hat's shape. Remember, most of the hats back then were like shoes today: cheap shoes sell and the expensive ones are for the select buyer. Translated, no way was all the hats made from 100% beaver or nutria.
Again, you could go into ANY (and I mean ANY) clothing store, and there would be tons of men's hats. That is non existant today. Try to find a decent hat in Macys or wherever you buy your pants and underwear.
02-23-2004, 05:41 PM
This was a term for the Mallory Hat..and it was used throughout their advertising. Here is an early example.
02-23-2004, 10:24 PM
I have two Mallorys which claim to be Cravenette.
They feel like...um, hats.;)
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