Rodgers Peet & Company closed their last remaining store at 16 E. 42 St. in the mid 80's.
In its early years Rogers, Peet introduced several innovations into the men's wear business: they attached tags to garments giving fabric composition, they marked garments with price tags (the established practice was to haggle), they offered customers their money back if not satisfied, and they used illustrations of specific merchandise in their advertising. They also used cartoons in their advertisements, a rarity at the time. For some time during these early years Frank Chambers personally wrote the advertising copy. The actor John Barrymore, at that time a young artist, was hired to draw humorous cartoons for the advertising.
In the song "Marry the Man Today" from Guys and Dolls, Rogers Peet is mentioned as one of the finer things in life:
(Adelaide): Slowly introduce him to the better things; respectable, conservative, and clean
(Sarah): Readers Digest!
(Sarah): Rogers Peet!