I visited The Village Hat Shop location at Seaport Village in San Diego last week. I was disappointed. The store was small, crowded and the quality of hats was definately targeted at the "tourist passing through" crowd. I guess that is what that specific location demands as Seaport Village is a collection of small gift shops selling trinkets, t-shirts, art, food items and some dine in restaurants. Still watching tourists model cloth hats for their friends that a street mime wouldn't be caught dead in was a bit of a put off.
They had a small number of felts behind the cash but mostly cheesy sun hats in the public area. They do have another location in San Diego that may be worth a look. I am sure the sand coloured Akubra Traveller I was wearing was better than 98% of anything on display.
I much prefered visiting Henry the Hatter in Detroit or Henri, Henri in Montreal for the quality of hats displayed and the layouts of the stores.