We're closing it out tonight after a four-week run, and it'll leave here as the sixth-highest-grossing attraction in our history, which isn't too shabby. It wasn't the juggernaut at the B. O. that "The King's Speech" was, but it drew some pretty respectable numbers in our, admittedly, not-typical (median age 47) town. We had a lot of repeat business, too -- people would see it, get really enthusiastic, and then come back a few nights later with a group of friends. Some people saw it three times.
It always got applause at the finish, too -- that's something our audience reserves for only the films it really really appreciates.
After we're done with it, it's supposed to go to the multiplex in the next town, where I expect it will absolutely die. If ever there was a movie made to be shown only in a main-street single-screen house, this would be it. Maybe that's the problem, and not the picture -- there just aren't enough of those kinds of theatres left nowadays.