It's "Regal Maroon," as offered on all 1941 Chrysler-built models. In 1942 they changed the name to "Military Maroon" or some such foolishness, but it was the same color. I just rub it up with Simoniz or something when the bird poop gets out of control. I also have an official "Mopar Wax Impregnated Polishing Cloth" in the glove compartment which I use to take dust and bits of schmutz off. The top button on my coat says "UNITE LABOR AGAINST REACTION -- UNITED MAY DAY 1937." The other says "Friends Of The Daily Worker."