I recently was at the Dayton, OH airport picking up my wife. I had my Akubra Stylemaster on. I saw 5 people in fedoras coming off planes. 3 young males (20-30 year olds), 1 older man, and 1 young woman.
Definitely becoming more popular.
It took me a few days to get over the initial self-consciousness of wearing my Akubra Stylemaster every day. It was either just wear it every day and it becomes a non-issue, or not wear it every day and continue to feel self-conscious wearing it. Most of the time, people see me...
Consider buying from some place with a good return policy. davidmorgan.com does great. I bought my first fedora from them, and had to return it for 1 size larger...no problems.
The Akubra Stylemaster is pretty nice!