The Fedora Store revamped website

Duper · Feb 17, 2012

I just noticed Thefedorastore.com has redone their website. They offer more options to narrow down a product with selectable searches. Looks like a new logo to me as well. If this is old news please just file it under the "seen it already" thread.

The Wiser Hatter · Feb 18, 2012

Yes it is new. Gone is the old style men in Fedora's and in with the hipster look in a Bad way.

Not loving the cloth hat feature. Hat would never work with that color coat. An that shirt and tie oh boy.

bowlerman · Feb 18, 2012

...Still, I'm enjoying those customizing options. I can see that making things much more tempting, but though I like my Beaver Brand hats (both Classic 5X) I'm not sure I'd pay $245 each for them.

DJH · Feb 18, 2012

Just to rub it in, Mr Hipster is giving us a Harvey Smith Salute.

Actually, I rather like the new design. The old one was really 1990's looking and needed updating badly.

thefedorastore · Feb 20, 2012

Its the work of new owners. More hat oriented and less fedora oriented. I sold out and retired comfortable on the road full time in my RV. Prosser, as for the summer. Duane.dewsbury@gmail.com

billyspew · Feb 20, 2012

NEw design is OK, and if I were the the new owners that's exactly the market I'd aim the store at too - go with the majority. They still have the same hats for the people who are going to search for them.

DJH · Feb 20, 2012

Good stuff, Duane. Enjoy the freedom!

Art Fawcett · Feb 21, 2012

thefedorastore said:
Its the work of new owners. More hat oriented and less fedora oriented. I sold out and retired comfortable on the road full time in my RV. Prosser, as for the summer. Duane.dewsbury@gmail.com

WOW!!!!! Good for you Duane. Are you coming out west anytime soon?

1961MJS · Feb 21, 2012

Hi

Hope you like retirement Duane. I like the new website, but there are are a few mistakes. The Stetson Open Range is just labeled as a Range 4x in one place and there is an Open Range in another place. At least it seems like the same hat. There also seem to be more Stetsons on thefedorastore.com than there are on Stetson's own site.

I like the hat builder, but wonder why they (Beaver Brand) don't offer the hats in ANY color, after all they ARE kind of custom.

Later

RBH · Feb 22, 2012

thefedorastore said:
Its the work of new owners. More hat oriented and less fedora oriented. I sold out and retired comfortable on the road full time in my RV. Prosser, as for the summer. Duane.dewsbury@gmail.com

Well done!!!
ENJOY!!!!
If you are ever down Arkansas way... give me a holler!

Kirk H. · Feb 22, 2012

thefedorastore said:
Its the work of new owners. More hat oriented and less fedora oriented. I sold out and retired comfortable on the road full time in my RV. Prosser, as for the summer. Duane.dewsbury@gmail.com

Good for you Duane. Enjoy your retirement and the open road in the RV.

Kirk H.

Mike in Seattle · Feb 22, 2012

Congratulations, Wayne! The best of everything in your new ventures.

thefedorastore · Feb 25, 2012

Art Fawcett said:
WOW!!!!! Good for you Duane. Are you coming out west anytime soon?

Will be in Prosser wa from may to October at winecountryrv.com

thefedorastore · Feb 25, 2012

1961MJS said:
Hi

Hope you like retirement Duane. I like the new website, but there are are a few mistakes. The Stetson Open Range is just labeled as a Range 4x in one place and there is an Open Range in another place. At least it seems like the same hat. There also seem to be more Stetsons on thefedorastore.com than there are on Stetson's own site.

I like the hat builder, but wonder why they (Beaver Brand) don't offer the hats in ANY color, after all they ARE kind of custom.

Later

Can't address any of this except one would have to purchase felt in All colors. Not a good idea from a business standpoint.

tonyb · Feb 26, 2012

billyspew said:
NEw design is OK, and if I were the the new owners that's exactly the market I'd aim the store at too - go with the majority. They still have the same hats for the people who are going to search for them.

You hit that nail square on the head, Billy.

Yesterday, for the first time in a long time, I stopped in at Byrnie Utz, the hat store in downtown Seattle that has survived pretty much intact since its opening in 1934. I saw the new Whippet and Stratoliner (can't say anything about either of those models than hasn't already been covered at length around here) and checked out the new Borsalinos (starting at, gulp, $325) and the myriad other offerings. It appeared that business was going well, and for that I'm happy for them.

During a bit of hat chat with one of the clerks I learned that stingy brims are the hot sellers these days. And they sure got 'em.

So, if you're aiming for the largest market, sell Westerns (which have never really gone out of style) and, especially if you're in a largish (or bigger) city, stingy brims. The young, urban, hip (or striving to be) types are snappin' 'em up.

thefedorastore · Feb 26, 2012

Thanks

Thanks everyone for your kind wishes. The hat business was really great to me for the 6 years I ran it. I started with not one cent, and grew from a listing on ebay to something larger than I cared to handle. It provided income for 6 years like I never saw in my entire life. Then, to be able to be handsomely rewarded for the years of work building up the site, that was icing on the cake. Now.... off to see the country! For the summer, I will be working 9 hours a week for my space in Prosser, WA, and try to get some hours in at the local wineries (hopefully on and off the clock!). Best wishes to all of you hat officianados, and thanks to those of you that helped support my business!

Duane

1961MJS · Feb 26, 2012

thefedorastore said:
Can't address any of this except one would have to purchase felt in All colors. Not a good idea from a business standpoint.

Hi Duane

My reasoning was that they're already buying felt in those colors, why worry about what shape it will be in later? At least I ASSUME that since the colors are on the website, that they sell hats in those colors?

Later

The Fedora Store · Feb 27, 2012

Hi All,

We're the new owners of TheFedoraStore.com, and we just wanted to say thanks for checking out the new design. We're still getting our feet wet in the fedora (and hat) community and appreciate any feedback you guys have. If you have any tips or comments, you can feel free to post them here or send them to ecrabtree@oneclickventures.com (That's Erika - she's in charge of user feedback).

We're really excited about the store and about continuing the great service Duane started. Thanks!

P.S. - Thanks, 1961MJS, for the heads up on those products! We'll check them out.

wmc · Mar 3, 2012

FedoraStore?

Anyone have experience with the FedoraStore?

zetwal · Mar 3, 2012

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