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Oh, How Abercrombie has Changed Since Hemingway Shopped There...

Hemingway Jones

I'll Lock Up
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Acton, Massachusetts
The following excerpts are from Lillian Ross' famous take-down on Ernest Hemingway in The New Yorker, MAY 13, 1950 Issue,

"How Do You Like It Now, Gentlemen?" http://www.newyorker.com/magazine/1950/05/13/how-do-you-like-it-now-gentlemen

I hope that you find this as fascinating as I do. The entire article is great and these bits on shopping at Abercrombie are very interesting; just to give you some perspective of what it was once like to shop at Abercrombie from an embedded journalist with Mr. HHemingway.

"I mentioned the coat. He shrugged. Mrs. Hemingway had suggested that he look for a coat at Abercrombie & Fitch, so I mentioned Abercrombie & Fitch. He shrugged again and lumbered slowly over to a taxi, and we started down Fifth Avenue in the afternoon traffic...

"In the elevator, Hemingway looked even bigger and bulkier than he had before... [-They had an elevator!? -HJ]

"The doors opened at our floor, and we got out and headed for a rack of topcoats. A tall, dapper clerk approached us, and Hemingway shoved his hands into his pants pockets and crouched forward. “I think I still have credit in this joint,” he said to the clerk.

The clerk cleared his throat. “Yes, sir,” he said.

“Want to see coat,” Hemingway said menacingly.


“Yes, sir,” said the clerk. “What kind of coat did you wish to see, sir?”

“That one.” He pointed to a straight-hanging, beltless tan gabardine coat on the rack. The clerk helped him into it, and gently drew him over to a full-length mirror. “Hangs like a shroud,” Hemingway said, tearing the coat off. “I’m tall on top. Got any other coat?” he asked, as though he expected the answer to be no. He edged impatiently toward the elevators.

“How about this one, sir, with a removable lining, sir?” the clerk said. This one had a belt. Hemingway tried it on, studied himself in the mirror, and then raised his arms as though he were aiming a rifle. “You going to use it for shooting, sir?” the clerk asked. Hemingway grunted, and said he would take the coat. He gave the clerk his name, and the clerk snapped his fingers. “Of course!” he said. “There was something—” Hemingway looked embarrassed and said to send the coat to him at the Sherry-Netherland, and then said he’d like to look at a belt.

“What kind of belt, Mr. Hemingway?” the clerk asked.

“Guess a brown one,” Hemingway said.

We moved over to the belt counter, and another clerk appeared.

“Will you show Mr. Hemingway a belt?” the first clerk said, and stepped back and thoughtfully watched Hemingway.

The second clerk took a tape measure from his pocket, saying he thought Hemingway was a size 44 or 46.

“Wanta bet?” Hemingway asked. He took the clerk’s hand and punched himself in the stomach with it.

“Gee, he’s got a hard tummy,” the belt clerk said. He measured Hemingway’s waistline. “Thirty-eight!” he reported. “Small waist for your size. What do you do—a lot of exercise?”

Hemingway hunched his shoulders, feinted, laughed, and looked happy for the first time since we’d left the hotel. He punched himself in the stomach with his own fist.

“Where you going—to Spain again?” the belt clerk asked.

“To Italy,” Hemingway said, and punched himself in the stomach again. After Hemingway had decided on a brown calf belt, the clerk asked him whether he wanted a money belt. He said no—he kept his money in a checkbook.

Our next stop was the shoe department, and there Hemingway asked a clerk for some folding bedroom slippers.

“Pullman slippers,” the clerk said. “What size?”

“ ’Levens,” Hemingway said bashfully. The slippers were produced, and he told the clerk he would take them. “I’ll put them in my pocket,” he said. “Just mark them, so they won’t think I’m a shoplifter.”

“You’d be surprised what’s taken from the store,” said the clerk, who was very small and very old. “Why, the other morning, someone on the first floor went off with a big roulette wheel. Just picked it up and—”

...Mr. Guest told us he was going upstairs to pick up a gun and proposed that we come along. Hemingway asked what kind of gun, and Guest said a ten-gauge magnum. [They carried guns. Hemingway had bought a speargun from them to take to Bimini. By the way, he brought that on the plane with him. -HJ"
 

Stearmen

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7,202
You used to be able to buy things like this at Abercrombie & Fitch!
20072523545_carbine%20case_zpstvx1u7pa.jpg
15827697_3_zpshwxqbru0.jpg
 
Messages
16,870
Location
New York City
Thank you for posting that - it was fantastic. I'm going to read the full article later when I have time.

I'm just old enough to remember the original A&F and just grumpy enough to dislike that some silly teenage and tacky clothing store owns the name.
 
Thank you for posting that - it was fantastic. I'm going to read the full article later when I have time.

I'm just old enough to remember the original A&F and just grumpy enough to dislike that some silly teenage and tacky clothing store owns the name.


I've mentioned to my nephews that A&F used to be a men's store...where men like Hemingway, and Jack London and Clark Gable would shop. They can't even wrap their little heads around it not being a tshirt shop for tweenage girls.
 

Edward

Bartender
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London, UK
Such a shame! I stood with theChap to protest their encroachment onto Savile Row. The collection they had was odd, to say the least.....It's a children's version, with mostly jackets that looked like tiny little M65s and such. We dubbed it the Child Soldier collection. Suuch a tragedy they were eallowed to get away with opening on the row. Bad enough that they were allowed to open the main London store round the corner then open a side-door onto the row and start glomming off its good name in their advertising. Cretins.
 
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10,603
Location
My mother's basement
Real good piece by Dave Eggers in The New Yorker a few weeks back about the Hollister stores and brand of attire for teens (owned by Abercrombie & Fitch) and the real town of Hollister, California, where Eggers has pretty deep roots.

Most all this "brand name" stuff these days is a whole lotta sizzle and very little steak.
 

Hemingway Jones

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Acton, Massachusetts
I'm glad that you all enjoyed this. The full article is interesting as well on many other levels.

That world was disappearing just as I was coming into it. I feel privileged to have sat in the broad front seat of a car as cavernous as a couch and to roll around the vast space in a Country Squire. I saw some classic department stores in their faded glories: Macy's, Wanamaker's and its magnificent pipe organ in Philadelphia.

In another five years, A&F may be gone altogether judging by their recent financial performance.

I do love that Mid-Century world and this article really captures details that I would have otherwise never known.
 

The Reno Kid

A-List Customer
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362
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Over there...
The real A&F is long gone already. They went out of business in the 70s, and it's now just some yahoos who bought the rights to the name to sell whatever crap clothes you'd wear to clean out the garage.

They managed to hang on to shreds of the old style until about the early '90s. Then overnight they morphed into some sort of shrine to teen angst. I went in to one of their stores to replace a jacket I had bought from them only weeks before. They no longer carried that item. And the store looked like a casting call for a Nirvana tribute band. It was one of the very few times in my life that I actually wrote to a company to complain. I did actually receive a reply a couple of weeks later. The VP of something told me he was sorry for my disappointment but A&F had decided they needed to appeal more to a younger demographic. In effect, I was told (politely) to bugger off. They weren't trying to appeal to my kind.

I was still reeling from the Great Banana Republic Sellout of only a few years before. It took several Gin and Tonics to get me back on my feet.
 
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16,870
Location
New York City
They managed to hang on to shreds of the old style until about the early '90s. Then overnight they morphed into some sort of shrine to teen angst. I went in to one of their stores to replace a jacket I had bought from them only weeks before. They no longer carried that item. And the store looked like a casting call for a Nirvana tribute band. It was one of the very few times in my life that I actually wrote to a company to complain. I did actually receive a reply a couple of weeks later. The VP of something told me he was sorry for my disappointment but A&F had decided they needed to appeal more to a younger demographic. In effect, I was told (politely) to bugger off. They weren't trying to appeal to my kind.

I was still reeling from the Great Banana Republic Sellout of only a few years before. It took several Gin and Tonics to get me back on my feet.

I remember the change well. I used to get these great cotton, tab collar dress shirts (very 1960s Paul Newman vibe) and, one day, in the early '90s, poof gone.

And I also remember Banana Republic when they sold vintage-inspired clothing - not great, but okay - and, now, they cater to former mall-rat kids with a pay check.
 

Tiki Tom

My Mail is Forwarded Here
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Oahu, North Polynesia
Thanks for this. I remember walking into an Abercrombie sometime in the 90s, thinking I was going to find classic men's clothing. I was so shocked that I actually walked outside to double-check if I had wandered into the wrong store. I was really disappointed. ...And, reading this thread, I was wondering when someone would bring up Banana Republic. If I was disappointed when Abercrombie changed its tune, I was really crushed when BR sold out. Eegads. I used to drive 20 miles out of my way to enter that magical dreamland of khaki, canvas, and make-believe safari outfits. I bought an Army medic's pouch there that I used as a book bag through university. One day, 2 decades later, my daughter was going through my closet and she found the medic's bag. Now she is using it as a book bag at her university. A chip off the old block. These days I can't even go into an army surplus store without being disappointed... I'm not interested in micro-gortex-space-age-fabrics or plastic gear. Am I sounding like a cranky old man yet? :cool:
 

Big J

Call Me a Cab
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Japan
A few years back I bought some A&F clothes for my daughter on line.
They completely screwed up my order.
I e-mailed them and after a week still didn't have a reply.
I telephoned them but the voice-actors who answer the phone couldn't help me at all- they just directed me back to the website to complain by mail that my original mail wasn't answered. And I'm not joking, the stores have 'models', not sales assistants, and the phones are answered by voice actors (there's a cowboy, and a gay one-not that there's anything wrong with that- and a 'surfer dude' etc) but they don't know anything about the products, or how the company works, can't pass you to their manager, and serve only to direct customers back to the website.

What really got my blood pressure up was that after complaining about how they messed up my $800+ order, and complaining that there was no mechanism for complaints, voice-idiot phone boy ends the conversation with 'I hope you enjoyed your shopping experience!'

I am ashamed to say that I exploded 'Is that supposed to be a joke?' at him down the phone.

I hope everyone on the payroll at A&F burns in hell. Slowly.
The last time my daughter said she wanted something from A&F I told her to earn her own money, then she could waste it however she wants.

I'm still really angry about that.
 
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