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As most of you know, we have published the premiere issue of Classic Style magazine. We have entered into an agreement with Barnes & Nobles for them to carry it in all 700 of their USA stores. Under this agreement, Classic Style is supposed to be in two places in the stores. It is to be in the men's interest section and in what they call the "power column". That is a premium position that is basically a post about five feet high with magazines on four sides.
We are paying several thousand dollars for this in order to get Classic Style out there. The promotion started January 28th and should run the month of February.
Truth be told I could couldn't care less about the power column. I never look at those "special sections"....except the ones by the cash register. Our goal is to have it in the men's interest area. I always go straight to the section I am interested in...and I suspect most people do the same. I stopped by our local B&N yesterday and discovered it was in the power column but not in the men's interest section. Not good.
Here is where I need your help: I can't visit 700 stores to varify they are following through. I need you to be the eyes and ears in your area. It would be a huge help if you could visit B&N stores in your area and check the men's interest and power column to see if Classic Style is there.
Please post in this thread what you find. We need to know the store number, city, state and the date you were there. Tell us if it is one, both or not at all.
This will help our magazine. If Classic Style is a big hit, it will further our cause of companies creating the kinds of clothes, luggage, furnature that we love. Also small companies that already make the wonderful goods we enjoy will receive a greater audience. I really do believe we can make a difference.
Thank you for your support! I am grateful for your help.
We are paying several thousand dollars for this in order to get Classic Style out there. The promotion started January 28th and should run the month of February.
Truth be told I could couldn't care less about the power column. I never look at those "special sections"....except the ones by the cash register. Our goal is to have it in the men's interest area. I always go straight to the section I am interested in...and I suspect most people do the same. I stopped by our local B&N yesterday and discovered it was in the power column but not in the men's interest section. Not good.
Here is where I need your help: I can't visit 700 stores to varify they are following through. I need you to be the eyes and ears in your area. It would be a huge help if you could visit B&N stores in your area and check the men's interest and power column to see if Classic Style is there.
Please post in this thread what you find. We need to know the store number, city, state and the date you were there. Tell us if it is one, both or not at all.
This will help our magazine. If Classic Style is a big hit, it will further our cause of companies creating the kinds of clothes, luggage, furnature that we love. Also small companies that already make the wonderful goods we enjoy will receive a greater audience. I really do believe we can make a difference.
Thank you for your support! I am grateful for your help.
