The STETSON WAY, Advertising and ephemera of the Golden Era

drmaxtejeda · May 6, 2021

Frunobulax said:
Well, Holy Crap-a-doodle, Batman - er, Hatman!

Maybe this sucker's older than I thought! I just thought it was an oddball.

View attachment 332234 View attachment 332233 View attachment 332232

Although I wouldn't lay claim to as early as '27. The inner size sticker doesn't track for that old, and the ad features a Play Boy, as opposed to a Playboy, as my sweatband is stamped.

LOL!

Just Daniel · May 7, 2021

Stetson Playboy, one word, first use according to Stetson and the US Trademark is 1934.

Just Daniel said:
Stetson Playboy, first use in commerce date 1934.

View attachment 255892

Frunobulax said:
That's pretty much what I've thought, 1940 or so. When was our previously known earliest PB reference, '35 or so?

Too lazy to go through the thread...

M Hatman · May 15, 2021

1937...February......I want a "Beachcomber" with "Planter Brim"!!!

Frunobulax · May 15, 2021

M Hatman said:
1937...February......I want a "Beachcomber" with "Planter Brim"!!!
View attachment 334829

Someone around here, Max or Eric - or both? - has a Beachcomber.

steur · May 16, 2021

M Hatman said:
1937...February......I want a "Beachcomber" with "Planter Brim"!!!
View attachment 334829

Not so sure about the "pie-crust" dents in the brim though. Very nice, Mark.

M Hatman · May 19, 2021

I have seen this very ad dated 1948.......this one however is 1949.

M Hatman · May 19, 2021

Another Stetson-Gram!!! 1936 Are YOU ready for summer?!?!?!?

RossRYoung · May 31, 2021

A couple items recently received. Love the Excellent Quality sign that I’ll end up framing, just a little water damage on the back. Now I need a EQ hat!

I also ‘needed’ this mini Tom Mix western.

M Hatman · Jun 24, 2021

1948...another movie placement reference

M Hatman · Jun 24, 2021

1938...."Arabian Grey" one of their new "Thoroughbred Colors"......I want a "rakish brim"!

M Hatman · Jun 24, 2021

Then in September 1939 we have "London Grey" with the new "International Colors"!!!

Think perhaps it is really the "Arabian Grey" from spring of 1938?????????

Louis Mountbatten · Jul 15, 2021

Just picked up: an or

iginal art board for a Stetson advertisement from the 1910s or so by artist Robert C Kauffmann, bought from his estate.

RossRYoung · Aug 11, 2021

I had the Whitehill’s pack already, but I just received the Dave Jones book of matches yesterday. Love the artwork on each, but this oversized novelty pack is a great piece.

Louis Mountbatten · Jan 4, 2022

I have decided to sell my hat paper gods, including Stetson photos, Stetson purchase receipts, advertisements, and other items. I'll be putting some of them in the for sale section here to see if there is any interest here. If not, I'll take them all to ebay.

M Hatman · Mar 16, 2022

1917 the earliest reference to the Stetsonian I have yet found.....mentions their Army hats too!!!

M Hatman · Mar 16, 2022

1956 CANADIAN ad.....

M Hatman · Mar 16, 2022

Circa 1935 blotter

M Hatman · Mar 16, 2022

1946.......................

M Hatman · Mar 16, 2022

Also 1946....simply love the color of this ad...

Steve1857 · Mar 16, 2022

M Hatman said:
Also 1946....simply love the color of this ad... View attachment 410462

Wonderful ads, Marc. Especially love the "How to land a Sunday punch" ad, but this one steals the show.

The STETSON WAY, Advertising and ephemera of the Golden Era

I'll Lock Up

One Too Many

I'll Lock Up

I'll Lock Up

I'll Lock Up

Practically Family

I'll Lock Up

I'll Lock Up

I'll Lock Up

One of the Regulars

Practically Family

One of the Regulars

I'll Lock Up

I'll Lock Up

I'll Lock Up

I'll Lock Up

I'll Lock Up

I'll Lock Up

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