"National Retail Clothier" Magazine, Dec. 15, 1927

Bugsy · Jul 27, 2009

INCREDIBLE!! The styling is classic. Now if only the prices were the same.

thunderw21 · Jul 28, 2009

Article: Quality Window Displays Sell

thunderw21 · Jul 28, 2009

Article: Advertising Overcoats

thunderw21 · Jul 28, 2009

Very Useful Style Chart and Cartoon

The amount of colors that were available is amazing:

Marc Chevalier · Jul 28, 2009

Thunder hits it out of the ballpark again! I bow to you ... this thread is a supreme piece of work.

The word that comes to mind is: GREATNESS!! :eusa_clap

.

thunderw21 · Jul 28, 2009

Short Article: Derbies on Campus

thunderw21 · Jul 28, 2009

Ad: Color

thunderw21 · Jul 28, 2009

Short Article: Anti-hat Ad

thunderw21 · Jul 28, 2009

Ads

Natural colors were the thing:

thunderw21 · Jul 28, 2009

Short Article: Close to Home

This article hits close to home for me: Boone, Iowa is my hometown. Even so, I've never heard of H.T. Cook Clothing Co. Undoubtedly competition for my great great-grandaddy's shop, J.C. Petersen Clothing Co. of Boone.

thunderw21 · Jul 28, 2009

Ads

This one is for bugsy:

And that should do it.

thunderw21 · Jul 28, 2009

Marc Chevalier said:
Thunder hits it out of the ballpark again! I bow to you ... this thread is a supreme piece of work.

The word that comes to mind is: GREATNESS!! :eusa_clap

.

Thanks Marc!

IndigoFanatic · Jul 28, 2009

I find it particularly funny that they tell you to look at a picture of people sitting in the stands of a baseball game to see how much blue there is, except that it's a black and white photo...

Also, I was rather shocked to see an add for an Izod sweater. I would never have figured they were that old of a company.

Marc Chevalier · Jul 28, 2009

.

Read the final paragraph in the article below ... and keep in mind that it was written in 1927.

thunderw21 said:

Marc Chevalier · Jul 28, 2009

.

To any stubborn 'experts' who insist that tuxedos in the Golden Era never had notch lapels or pocket flaps, see below.

thunderw21 said:

thunderw21 · Jul 28, 2009

Marc Chevalier said:
.

To any stubborn 'experts' who insist that tuxedos in the Golden Era never had notch lapels or pocket flaps, see below.

Single button at that.

Feraud · Jul 28, 2009

Would it be possible to see a larger scan of this page?
I would love to read what hats do to men's heads.

thunderw21 said:

thunderw21 · Jul 28, 2009

Feraud said:
Would it be possible to see a larger scan of this page?
I would love to read what hats do to men's heads.

Sorry, I tried but the detail just isn't there. It's really small in the magazine.

Marc Chevalier · Jul 28, 2009

Yup. That's because the advertisement isn't being run in Thunder's magazine; it's just a small printed photo of an ad being critiqued in an article about that ad.

In other words, we're looking at Thunder's digital photo of a 1927 printed photo of a 1927 ad. The details have been lost in 'translation'.

.

thunderw21 · Nov 23, 2009

Bump up with the other NRC mag. thread.

I have two other NRC magazines I've been keeping in reserve that I'll post soon.

"National Retail Clothier" Magazine, Dec. 15, 1927

One Too Many

I'll Lock Up

I'll Lock Up

I'll Lock Up

Gone Home

I'll Lock Up

I'll Lock Up

I'll Lock Up

I'll Lock Up

I'll Lock Up

I'll Lock Up

I'll Lock Up

New in Town

Gone Home

Gone Home

I'll Lock Up

I'll Lock Up

Gone Home

I'll Lock Up

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