G.B.Borsalino Fu Lazzaro & C. <1936

[rlk]

Catalog Fall/Winter 1934-5

 

[Mobile Vulgus]

I'll take a Lido, please.

 

[rlk]

Catalog -cont.

 

[rlk]

 

[zetwal]

Thanks for sharing another interesting old catalog.

 

[rlk]

 

[rlk]

Formerly Garrett's

http://www.worthpoint.com/worthopedia/italy-felt-fedora-hat-borsalino-fu-84516591

http://www.worthpoint.com/worthopedia/borsalino-lazzaro-vintage-1920s-older-77653913

 

[rlk]

Melone

G. B. Borsalino Fu Lazzaro & C., size 6 1/2 Punti. Could be 1920s early 1930s. This one is in good condition and from the other Borsalino.

[/QUOTE]

 

[danofarlington]

I wonder if/when the majors will ever get back to hat advertising like that? Never, I suppose. But I would like to see it.

We also need wider advertising of the boutique hatmakers, sort of like microbreweries advertise now. I'll bet the market would be larger if more people knew of their existence.

 

[rlk]

Box

 

[rlk]

Ads Zenit

1919

1920

1923

1924

1925

1927

1927-8

1929

 

[rlk]

1926 Film

 

[alanfgag]

Wonderful stuff, as always! This hat with bow in the rumble seat is incredible, and the catalog is superb as a graphic design resource alone. Imagine when hats were produced in factories that looked like Bethlehem Steel.

 

[rlk]

1933

1930

 

[fluteplayer07]

Off white or light tan Borsalino fu Lazzaro, 1920's.





Sweatband

 

[rlk]

G.B.Borsalino fu Lazzaro & C. Lobbia

 

[buler]

Very nice! What does it say below the dogs on the sweatmark?

B

 

[rlk]

Very nice! What does it say below the dogs on the sweatmark?

B

 

[Chinaski]

G. B. Borsalino Fu Lazzaro & C., size 6 1/2 Punti. Could be 1920s early 1930s. This one is in good condition and from the other Borsalino.

Sorry, I haven't heard of this before. Could you explain the "other Borsalino?"

 

[rlk]

The Borsalino story in brief. Giuseppe Borsalino and his brother Lazzaro founded Borsalino Giuseppe e Fratello in 1857. Giuseppe died in 1900 and Teresio Borsalino took over. In 1905-6 cousin Gian Battista raised money and founded another company G.B. Borsalino fu Lazzaro & C. During the Depression business became a challenge and G.B.Borsalino fu Lazzaro & C. was absorbed by the original(Antica Casa) Borsalino Giuseppe e Fratello SPA which continues to this day although the family sold the business in the mid 1980's.

http://www.teatrodelrimbalzo.it/narr03b.html (in Italian)