I just recently bought myself American crew pomade for the first time 2 days ago. As a note, I've never used a hair product besides shampoo and conditioner before. After getting the right haircut I needed for the look, I went home and showered, and blowdried my hair. Afterwards, I opened the new American crew pomade I bought from the Target and took a good finger amount or two, and rubbed it into my hair. After this, I took a comb and a brush and relentlessly to slick my hair back and also make a side part but, my hair kept refusing. No matter how much I comb it or part it, it just seems like it has some sort of resistance to slicking back and parting. Now, I won't say that the pomade did nothing since it did do something, but the amount it waved really wasn't what I was imagining it would look. Is this because my hair is not used to this and I'm using a bad product? Or am I not doing this in the right fashion? Could someone please explain why this is happening or if I'm doing any problems explain what I need to do? Would really appreciate it!