......well that's what it says on the sweatband! I just got this one in......just couldn't resist it.....I liked the "look" and the price was right. It's called a "Masterbuilt"....on the sweat it says "custom made", "soilproof", & "Deluxe Quality". Castanza would describe the liner as having a "pinkish hue". There are a few moth bites here and there, but overall appears to be a pretty nice hat.