PSA: Sears catalogs online for vintage jacket ads

Discussion in 'Outerwear' started by Gamma68, Nov 20, 2019.

  1. Gamma68

    Gamma68 One Too Many

    Messages:
    1,762
    Location:
    Detroit, MI
    From now until Jan 2, 2020, historic Sears catalogs from 1896-1993 are available online for FREE via Ancestry.com. The catalogs are searchable. This is a fabulous way to research when certain jacket models became available, what they cost, what materials were used, when the models changed, etc.

    This should be of keen interest to people like @tmitchell59 and others into Hercules/Oakbrook, etc. jackets.

    Online here (I believe you need to sign up for a free Ancestry.com account):
    https://www.ancestry.com/search/collections/1670/?o_lid=103459&o_sch=Email+Campaigns&o_xid=103459

    I did a quick search and learned my split cowhide coat could be purchased in 1978 for $89.

    1.jpg
    Sears_Fall1978.jpg

    Here are some Hercules models from Fall 1950:

    Sears_Fall1950.jpg

    Happy searching...
     
  2. Gamma68

    Gamma68 One Too Many

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    Location:
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    Fall 1955. Cool belt. Apparently, lucky rabbit's foot not included.

    SearsFall_1955.jpg
     
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  3. robrinay

    robrinay One Too Many

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    Thank goodness I checked back to your post to see the page number of the jackets. My ten minutes of searching only came up with gloves, gadgets, kids clothes and finally ladies lingerie (170) in the Spring 47 catalogue I checked
     
  4. Guppy

    Guppy Call Me a Cab

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    Man, I wish I had $17.90.
     
    robrinay likes this.
  5. Boyo

    Boyo One Too Many

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    I can remember leafing through the sears catalogue as a kid... I skipped over the leather jacket section to get to the toy section though... if I only knew.
     
  6. tmitchell59

    tmitchell59 Call Me a Cab

    Messages:
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    Thanks for this great resource!! I've been downloading pictures for the last hour. I just bought a late 30s wool Hercules coat.

    Very interesting.
     
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  7. Gamma68

    Gamma68 One Too Many

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    I knew you’d dig this resource. :)
     
    tmitchell59 likes this.
  8. handymike

    handymike I'll Lock Up

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    Thank you, these are great!
     
    Gamma68 likes this.
  9. Gamma68

    Gamma68 One Too Many

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    It’s a fantastic resource for dating vintage Sears jackets or for checking out the styles that were available in certain eras.
     
  10. Gamma68

    Gamma68 One Too Many

    Messages:
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    Location:
    Detroit, MI
    By the way, according to an inflation calculator, my split cowhide rancher that cost $89 in 1978 would cost $351.29 today.

    The $27.95 FQHH motorcycle jacket from 1950 would cost $298.46.
     
  11. Mich486

    Mich486 Practically Family

    Messages:
    856
    Interesting! These jackets were quite expensive back then. Proportionally current Sears leather jackets are much cheaper!


    Sent from my iPhone using Tapatalk
     
  12. tmitchell59

    tmitchell59 Call Me a Cab

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    on my back sick, but downloading. Should be able to get all the leather/wool jacket pages. Nice look into the evolution of outerwear fashion.

    too tired to elaborate.
     
  13. Gamma68

    Gamma68 One Too Many

    Messages:
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    Fall 1933:

    Sears_Fall1933a.jpg

    Sears_Fall1933.jpg

    Fall 1949:

    Sears_Fall1949.jpg
     
    Mich486 likes this.
  14. tmitchell59

    tmitchell59 Call Me a Cab

    Messages:
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    Location:
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    1931 First mention of the Zipper in the Outerwear section

    32101_B017980-00473.jpg
     
    Gamma68 likes this.
  15. AeroFan_07

    AeroFan_07 Call Me a Cab

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    Hoe you get feeling better soon Terry!!

    That $27.50 Horsehide Motorcycle jacket ($3.00 down) was and is sure tempting. 5 lbs and 11 ounces. Humm, works out to roughly around 3.0 oz for a size 44 perhaps.
     
    tmitchell59 likes this.
  16. dudewuttheheck

    dudewuttheheck One Too Many

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    That's a great resource! I wish it was permanent :D
     
    tmitchell59 likes this.
  17. regius

    regius Call Me a Cab

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    One thing I want to say is very few of these vintage jackets In the drawn catalogues has the Peacoat type of collar shape, but all Aero jacket have the same collar design & neck hole. All actual vintage jackets I’ve had also never once had the round, peacoat shaped collar, they are all pointed & spread out on some way.


    Sent from my iPhone using Tapatalk
     

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