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THE LION BRAND (Triest & Co) NOT THE LANGENBERG HAT CO

Joshbru3

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4,409
Location
Chicago, IL
I wanted to share some great information that I was able to dig up about a very rare and unknown company. This thread is for THE LION BRAND made by Triest and Co and NOT the Langenberg Hat Co which was famous for making the LION SPECIAL.

A little background:

I was getting some hats ready for sale and I came across one hat that I purchased about 2 years ago on ebay. The seller had two pre-1930 hats and I had bid on both of them. Unfortunately I lost on the second hat, but was able to pull a winning bid on this Lion Brand hat. I originally thought it was a Lion Brand hat made by the Langenberg Hat Co of St. Louis but the sweatband stamp looked much different than any other Lion Brand stamp I had seen before.

Here's the stamp on my hat....




And here's the stamp on a Lion Brand hat made by the Langenberg Hat Co......



(I can't find a picture of the actual stamp on a sweatband right now, but I have seen them before and it looks like this.)

Upon closer inspection I noticed that the Crest in the "The Lion Brand" logo also had a couple letters in it. I couldn't make out what they were, but as soon as I received the hat from the seller I brushed it, steamed it, and went to work looking for any info about the company I could find. I found out very quickly that there was literally no info about "The Lion Brand" so I admired the hat, put it in a box, and didn't touch it for a while. About 6 months later I was looking through some American Hatter publications on google and came across a list of manufactures and what labels they produced. AH HA! I found a line in that article that said, "The Lion Brand" Triest & Co, New York. Upon closer inspection of the crest in the logo, I noticed that the two half-covered letters were a "T" and a "C." I had finally found my answer.....the hat was made by Triest & Co. At that time I tried doing some research about that company and come up empty, so again....I put the hat in a box and left it alone.

Fast forward to today (A year and a half later)........Upon looking for some more info about the company again to put in my auction page, I came across some pretty neat stuff!!! Google had scanned in a couple more American Hatter publications and there were some new documents online pertaining to the company. Here's what I found.....

Triest & Co was a Wholesale hat Warehouse business from San Francisco, California. They sold numerous hat brands which were made by various makers. They also had a couple house brands which they themselves manufactured, and one of them was.......THE LION BRAND. The main office was located at:

116-118 Sansome St
San Francisco, CA

The Manufacturing plant was located at:

52 Myrtle Ave
Watsessing, NJ

Triest & Co also had sales locations in New York. They had various locations which opened a closed during the companies existence.

14-16 Waverly Place, New York

13 Waverly Place, New York (Moved there in 1901)

20 W. 4th St, New York (Moved there in 1915)


Overall it was VERY difficult finding information about this company and even after going through all the American Hatter publications on Google and doing a search for "Lion" and "Triest," there was still very little info. I was unable to find any original ads for The Lion Brand hats, but I was able to find 1 ad from Triest & Co. It was in an issue of the American Hatter from 1897 and its advertising their "Klondike Hat." The Klondike hat was a netted hat that keps Gnats and Mosquitos away....




Here's what is REALLY interesting though.....

Upon doing a web search for Triest and Co, I came across some really neat scans of documents on the Columbia University web page. Apparently around 1903-1904 Triest and Co was boycotted on the West Coast because they would not comply with the wishes of the United Hatters of America Union. They were part of the Union because my hat has a Union sticker. Triest & Co had been doing business with the D.E. Loewe Company for quite some time. They were buying products from D.E. Loewe which they were unable to make themselves. Starting in 1902, the workers of the D.E. Loewe Company went on strike and the Union encouraged every hatter, hat supplier, etc not to do business with the D.E. Loewe Company. Because Triest & Co needed the products that D.E. Loewe produced, they kept doing business with them. The union warned Triest & Co if they didn't stop doing business with D.E. Loewe, then they would be boycotted. Triest & Co kept buying from D.E. Loewe and therefore was boycotted and put on the "unfair list" along with several other clothing manufactures and hatters.

Read this article.......its about 30 pages and is absolutely FASCINATING!!

http://www.columbia.edu/cu/lweb/digital/collections/cul/texts/ldpd_9079633_000/pages/ldpd_9079633_000_00000001.html?toggle=image&menu=maximize&top=&left=

The section that talks about Triest and Co starts around page 12 and goes to about page 19.

Here's a couple screen cuts.....













 
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Joshbru3

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4,409
Location
Chicago, IL
1907 (cont...)







1910








1915




1916




1918






1921











And lastly.......here's some pictures of my Triest & Co Hat "The Lion Brand" (I believe this is the only one on the lounge)

 

Joshbru3

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4,409
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Chicago, IL



















And this last photo is most likey the coolest part about this hat. When I received it, this was tucked inside the sweatband. It has the owners of the hats name, date of birth, and date of death.


 

bowlerman

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South Dakota
I know I've used the word a lot today, but Josh, that's incredible! Have you researched Giovanni Crosetti and his short time here?
 

HeyMoe

Practically Family
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698
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Central Vermont
Not sure if this is the same guy or not, but he appears on line 6 of this ship document.

Looks like the individual noted below came over with a brother and a sister and were heading to California. Info starts on line 4 and Giovanni's info is on line 6

First Name: Giovanni
Last Name: Crosetti
Ethnicity: Italy, Italian North
Last Place of Residence: Italy
Date of Arrival: Oct 24, 1913
Age at Arrival: 29y Gender: M Marital Status: S
Ship of Travel: France
Port of Departure: Le Havre
Manifest Line Number: 0006

ellis.jpg

Line 406 to 408
ellis2.jpg
 
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KILO NOVEMBER

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Hurricane Coast Florida
Using Ancestry.com, I found an entry for Giovanni M Crosetti with a matching date of death and age. He lived in Watsonville Township, Santa Cruz, CA. He was born in Italy (no surprise there) and was married to Mary, also of Italian birth. According to the 1930 census record, Mr. Crosetti, was a farm laborer, lived at 615 East Fifth Street, a home which he owned, immigrated to the US in 1904, in 1930, he and his wife had living with them four daughters and two sons, ranging in age from 21 to 9 years. His neighbors to either side were Harold L. Kane & family and Clarence Bluthenuth and family. How's that for some detail?
 
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Joshbru3

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4,409
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Chicago, IL
Phenomenal work! For your research and knowledge, I think you deserve a PhD in hats.

GREAT LOOKING HAT, and some terrific research! Thanks for all the great info.
Slim

Thank you, Gentlemen! Hopefully another Lion Brand hat will be found one day! I wish they offered PhD courses in College that focused on hats and hat history. That would be a class I would most definitely show up to all the time. LOL.
 

Joshbru3

I'll Lock Up
Messages
4,409
Location
Chicago, IL
Using Ancestry.com, I found an entry for Giovanni M Crosetti with a matching date of death and age. He lived in Watsonville Township, Santa Cruz, CA. He was born in Italy (no surprise there) and was married to Mary, also of Italian birth. According to the 1930 census record, Mr. Crosetti, was a farm laborer, lived at 615 East Fifth Street, a home which he owned, immigrated to the US in 1904, in 1930, he and his wife had living with them four daughters and two sons, ranging in age from 21 to 9 years. His neighbors to either side were Harold L. Kane & family and Clarence Bluthenuth and family. How's that for some detail?

WOW!!!! That's seriously incredible. The amount of info right there is stunning!! I figured Mr. Crosetti was probably born in Italy, so to have a matching date of death and age is awesome! The fact that he lived in California also checks out because Triest & Co's main office and retail space was in California. Thanks so much!!
 

Joshbru3

I'll Lock Up
Messages
4,409
Location
Chicago, IL
Not sure if this is the same guy or not, but he appears on line 6 of this ship document.

Looks like the individual noted below came over with a brother and a sister and were heading to California. Info starts on line 4 and Giovanni's info is on line 6

First Name: Giovanni
Last Name: Crosetti
Ethnicity: Italy, Italian North
Last Place of Residence: Italy
Date of Arrival: Oct 24, 1913
Age at Arrival: 29y Gender: M Marital Status: S
Ship of Travel: France
Port of Departure: Le Havre
Manifest Line Number: 0006

View attachment 5034

Line 406 to 408
View attachment 5035

Thanks so much for researching this for me! I didn't even know that site existed. I have to most definitely look up my ancestors now!
 

KILO NOVEMBER

Practically Family
Messages
983
Location
Hurricane Coast Florida
"Aunt Rose father" appears to be the nine-year-old daughter listed as "Rosa" in the census record. The inscription leads me to believe that at some point she gave it to one of the grandchildren.
 

Joshbru3

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4,409
Location
Chicago, IL
Here you go Josh...1918 draft registration.

0aes.jpg

That is REALLY cool. Thanks so much, Rusty!!! In the last two days I have found out more about the hat and the man than I ever thought I would two years ago. Now I think I'm going to keep the hat. Its way too cool.
 

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