The Penney's Marathon

Discussion in 'Hats' started by Bogie1943, Nov 8, 2004.

  1. Styleslover

    Styleslover New in Town

    Messages:
    18
    Location:
    New York
    Thanks man! The hat reminds me of the hats in 20-30s era with the 2 1/8 brim and high crown era before the long brim style hats.
     
    Jerry Probst likes this.
  2. Jerry Probst

    Jerry Probst One of the Regulars

    Messages:
    109
    That logo was in use in the 20s, 30s, and 40s. So that would be consistent with your hunch, but I can’t narrow it down more than that.
     
  3. Styleslover

    Styleslover New in Town

    Messages:
    18
    Location:
    New York
    What does double brim mean? I notice it says that on the sweatband. I tried researching it but I couldn’t get a solid answer
     
  4. Jerry Probst

    Jerry Probst One of the Regulars

    Messages:
    109
    I don’t know. Phrases on hat bands are often vague marketing slogans. It might refer to the quality or thickness of the felt. Penney’s, in those days was a main street store located in small towns and cities across America. They generally sold very good to excellent quality merchandise at a very good price. The typical customer was the average citizen trying to make their dollars stretch so quality was always a strong selling point. Thinking it refers to quality of the felt is just a guess. Perhaps one of the hatters aboard this chat has a better suggestion.
     
    Styleslover likes this.
  5. Styleslover

    Styleslover New in Town

    Messages:
    18
    Location:
    New York
    Thanks man! For the information!
     
  6. carouselvic

    carouselvic I'll Lock Up

    Messages:
    4,388
    Location:
    Kansas
    Hats have been made with two layers of felt in the brim.
     
    deadlyhandsome and Jerry Probst like this.
  7. Jerry Probst

    Jerry Probst One of the Regulars

    Messages:
    109
    Thanks Vic,

    That’s interesting. Do you have any more information you can share? How was the felt doubled - by adhesive or some felting process that fused the layers together? Because of the extra material and production steps involved were these hats sold at premium prices?
     
    deadlyhandsome likes this.
  8. carouselvic

    carouselvic I'll Lock Up

    Messages:
    4,388
    Location:
    Kansas
    [​IMG]
     
  9. Jerry Probst

    Jerry Probst One of the Regulars

    Messages:
    109
    deadlyhandsome and BobHufford like this.
  10. Frunobulax

    Frunobulax

    Messages:
    16,952
    Location:
    Funkytown, USA
    Can you please provide more information on this? I've been trying to tie Penney's logos to years for some time, and have never found a ready reference. You seem to be pretty sure, so I'd love to know more.
     
    Just Daniel and Styleslover like this.
  11. Jerry Probst

    Jerry Probst One of the Regulars

    Messages:
    109
    Here’s a photo showing a compilation of different J.C. Penney Logos. You will notice a shift from using variations of the name from J.C. Penney Company Incorporated to the shortened version “Penney’s”. That happened sometime in the early 1950s. When exactly I don’t know, I may be mistaken on the exact year, but 1952 seems to ring a bell.
    5884816E-0BE4-4E40-ACD1-0471745CE3EB.jpeg
     
    Just Daniel and BobHufford like this.
  12. Frunobulax

    Frunobulax

    Messages:
    16,952
    Location:
    Funkytown, USA
    Thanks. Now we need one of those with the Marathon logos.
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.