It is a pretty established American tradition.
Take a look at 50s car advertisements.
"You've made it in life - you deserve the biggest car you can get!"
Not to divert this thread into one about diners, but St. Louis also has the fabulous Eat-Rite Diner, situated downtown on what used to be Route 66 and serving blue collar workers on every shift since ~1940.
It is an art and a skill to be able to mix vodka, gin, tequila, and rum in the right proportions so that the tastes blend smoothly. You not only have to consider those spirits in general terms, but be familiar with the particular brand of each, knowing where each has to be balanced in...
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