1936 Coat Store Made From Coats

[CharlieH.]

Here's a neat little way to liquidate the overcoat inventory:

From Popular Science (July 1936).

 

[Lady Day]

Good thing it didnt rain.


LD

 

[Marc Chevalier]

Yes, that's a famous image.

About a hundred years ago, an old Chicago department store, "The Hub," made its name by having huge overcoat sales. Throughout the day, some overcoats would be thrown from the roof to the waiting crowd below. A weird but effective promotional stunt.

.

 

[jake_fink]

Good thing it didnt rain.


LD

Yeah, because the building isn't wearing any hats!
lol

 

[Marc Chevalier]

Yeah, because the building isn't wearing any hats!
lol

Or galoshes.

.

 

[Speedster]

Fantastic

And TROELSTRUP is still alive and kicking in Copenhagen in the same building as in the old picture from 1936.

 

[Fletch]

This must rank as the single greatest

of all time.