Beer can born in 1935

[MrBern]

Happy Birthday Beer Can

http://daysthatendiny.com/entry.php?entry=1106


Canned beer makes its debut on this day in 1935. In partnership with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger's Finest Beer and Krueger's Cream Ale to faithful Krueger drinkers in Richmond, Virginia. Ninety-one percent of the drinkers approved of the canned beer, driving Krueger to give the green light to further production.

 

[Fletch]

The phenomenon swept the country (probably in a rather small way at first) from coast to coast. A surviving August, 1936, broadcast of Benny Goodman's Camel Caravan is followed by a time signal from KHJ, Los Angeles, advertising Maier Beer "in the new sanitary cap-seal can. A flip and the top comes off like a bottle."

 

[czack]

What! And this isn't a national holiday?