Do it in the studio... something a la Iron Chef [...]
Might it look something like this?
http://wn.com/Tito_Jackson_and_Baron_Hats'_Mark_Mejia_Create_the_Tito_Jackson_Hat_Collection
John Lofgren Monkey Boots Shinki Horsebuttt - $1,136 The classic monkey boot silhouette in an incredibly rich Shinki russet horse leather.
Grant Stone Diesel Boot Dark Olive Chromexcel - $395 Goodyear welted, Horween Chromexcel, classic good looks.
Schott 568 Vandals Jacket - $1,250 The classic Perfecto motorcycle jacket, in a very special limited-edition Schott double rider style. I wonder how they're going to inject the drama into a hat shop. Well, they'll figure something out.
The first episode can focus on what Vita-Felt really is.