Okay, here's another one

[fedoralover]

What does Cravenette processed mean? I see it on some vintage hats and have absolutely no idea what that means.

fedoralover

 

[Art Fawcett]

Beats the heck outta me Fedoralover. I've seen that for years & just assume that it is a proprietary term for their own finish. Sorry, no help here. Any one else?

 

[fedoralover]

I've always assumed it had something to do with the way the felt was processed. But I don't know if thats true or not and even if it is, how is that different from any other way felt is processed. You were the ONE I thought would know Art.

fedoralover

 

[Andykev]

Cravanette process

This was the term used by the manufacturer...and Art is correct. It is just a term used to put one's hat over the next guy. Most old ads tout the "Cravanette" process as a type of water proofing. Along the lines of "shed's water" "duck's back" "swans back" etc etc...

MY ASSUMPTION is that this is just a description of the finishing process where a waterproofer was applied which helped shed those raindrops and keep the hat's shape. Remember, most of the hats back then were like shoes today: cheap shoes sell and the expensive ones are for the select buyer. Translated, no way was all the hats made from 100% beaver or nutria.

Again, you could go into ANY (and I mean ANY) clothing store, and there would be tons of men's hats. That is non existant today. Try to find a decent hat in Macys or wherever you buy your pants and underwear.

Sad....isn't it.?

 

[Andykev]

Here is the Cravanette Process

This was a term for the Mallory Hat..and it was used throughout their advertising. Here is an early example.

 

[havershaw]

I have two Mallorys which claim to be Cravenette.

They feel like...um, hats.