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We're all familiar with the practice of embossing the owner's initials on a hat's leather sweatband. I'd like to know y'all's thinking on how and why the custom came into being.
Pure speculation here, but ...
People like to see their brand attached to their stuff. We still routinely do it with shirts, for instance, and license plates. And I've seen many a family coat of arms in the finest of doublewides.
Hats had (and have) a tendency to find their way out the door on heads other than the rightful owners'. A way to readily identify the wayward hat (and nail the miscreant) serves a similar purpose as those "Like Hell It's Yours" cards that were once fairly commonly found under sweatbands.
Monogramming a hat helped sell the hat, so the retailers saw to it that they had the equipment on hand to do it.
Pure speculation here, but ...
People like to see their brand attached to their stuff. We still routinely do it with shirts, for instance, and license plates. And I've seen many a family coat of arms in the finest of doublewides.
Hats had (and have) a tendency to find their way out the door on heads other than the rightful owners'. A way to readily identify the wayward hat (and nail the miscreant) serves a similar purpose as those "Like Hell It's Yours" cards that were once fairly commonly found under sweatbands.
Monogramming a hat helped sell the hat, so the retailers saw to it that they had the equipment on hand to do it.


