The Era -- Day By Day

[LizzieMaine]

Speaking of Tex and Jinx, if we skip ahead in our time line by a year or so we will find them hosting the first sponsored daytime television program. There are no complete recordings of this venture, but we do have a short clip. Take that, Kilgallen...

 

[Fading Fast]

Speaking of Tex and Jinx, if we skip ahead in our time line by a year or so we will find them hosting the first sponsored daytime television program. There are no complete recordings of this venture, but we do have a short clip. Take that, Kilgallen...

Darn, I wanted to see how the spot came out.

It's not fair, but neither Jinx nor Tex seemed comfortable on air the way hosts are today, but we've learned a lot of how to do that over the past 80 years. Plus, you can tell they just ran the tape as verbal stumbles were left in (or was this live?).

Fun clip, thank you for posting it, Lizzie.

 

[LizzieMaine]

100 percent live, except for the filmed opening with the swirling meat. Videotape is ten years in the future.

This is some of the earliest existing footage of 1940s television, and you can really see how seat of the pants it is. I think they must be reading off cue cards, but they clearly didn't rehearse. Jinx settles back in her chair there after doing her spiel like she doesn't realize she's still on camera. And the dress model is floundering around there waiting for her cue.

Dorothy Kilgallen's voice on "Breakfast With Dorothy and D ick" sounds exactly like Jinx's. They were bitter rivals on the air, but who wouldn't be?

 

[Fading Fast]

100 percent live, except for the filmed opening with the swirling meat. Videotape is ten years in the future.
...

So did they film the swirling meat like a movie and run that obnoxious overkill of a promo first like from a movie projector?