To me it's a light brown or tan. Some might call it taupe. Me too! If it was flawless and a bigger brim (most Whippets I've seen are 2 5/8 or 2 3/4 brims) it might fetch those crazy prices. I think the 2 1/2 brim hurts it's value. Of course I also have a near flawless Whippet with a bigger brim that may go after this one!