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It'll be interesting to see how this digital age of ours will affect our giving habits.
Like Yogi, I'm reluctant to make predictions, especially about the future. But I've noted a trend of getting donors to sign up for a monthly contribution of, say, 10 bucks, which is debited automatically from one's checking account. Easier to get them to give it up in 12 little bites than one big one during the semi-annual on-air beg-a-thon.
Like Yogi, I'm reluctant to make predictions, especially about the future. But I've noted a trend of getting donors to sign up for a monthly contribution of, say, 10 bucks, which is debited automatically from one's checking account. Easier to get them to give it up in 12 little bites than one big one during the semi-annual on-air beg-a-thon.