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I find it very funny for a company like Vanson. I would imagine their two biggest markets are professional racers/hardcore riders. And then not to be rude but the stereotypical beer belly Harley rider ha. And then a smaller portion would be jacket junkies like us who love them. But in none of these markets would I imagine the glamour shot, the Black and white, the stud on a bike with an 80s hair metal music video model, appealing to them. I like the new pictures with more average joes in the jackets. Schott has all the hipster models these days. But again I don’t think any market since like 1994 has wanted to see those photos.
In my experience, Vanson jackets are much more common in the BMW motorcycle crowd, or other such bikes. Not the cross-zips but all their other styles. Few Harley guys I know, from my time not only in Florida but also Denver, DC, Norfolk, and Saint Louis, wear Vanson. Most buy the new Harley stuff or cheap mass-produced jackets/vests. Part of their charm I guess.