I came up with a lil' marketing campaign idea for Akubra. "The morning light was blood red. The streets were filled with smoke and screams. Newscasters were weeping on the television and you were fresh out of coffee. Now, you're running low on ammo. The people barricaded inside with you are muttering in strange languages. The moaning outside is deafening, the sky has turned a sickly green and the power has just gone out. You hear thunder. Akubra. A Good Hat for a Really Bad Day." Feel free to add your own versions.