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Did the Price of Aero Jackets go Down?

MrProper

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I see. Those taxes appear to be quite substantial.
The UK VAT is 20%.
Germany 19%, Austria 20% etc.
If you order from the USA, you usually pay no duty and no VAT and thus get away cheaper.
Therefore, the prices will seem lower. I pay a little more now than I did before the Brexit. But not as much as after the Brexit but before the rollout of the new website.
 

Edward

Bartender
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24,736
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Yes, mix of the changes re VAT and the fact the pound has sunk from a historical low to a record, all time low 8n value against the US dollar. I won't be surprised if they hit parity over the Winter, though if you're working in USD and considering it, buy now, as if/when the pound ever recovers, that will change.
 

Aloysius

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3,267
The VAT price change actually makes a bigger difference to UK customers than ROW (the "VAT removed" prices are essentially the prices we already had on Aero's site; the UK prices are those plus VAT).

What you're seeing is the strong dollar and weak pound.
 

Rich22

Practically Family
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595
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G.B.
Did Aero prices recently jump? At a glance they look to have gone up close to 50% in the last 6 years... certainly ahead of inflation.
 

TartuWolf

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Tartu, Estonia
Yeah I'm a bit sad that I didn't order two Aero jackets instead of one during the sale.
~590 sale price vs ~770 now. It was a fantastic chance to get an Aero, even if you do end up sending it back or selling it.
 

zebedee

One Too Many
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Shanghai
Yes, I am a long-term customer, but my options would price a jacket at 1000 GBP-plus. I was happy with Loakes at 210 GBP but stopped buying them when they priced up to 250-270 GBP and switched over to William Lennon and a bloke in Tsim Sha Tsui who can make you a pair of pretty-much-as-good brogue boots for 200 GBP. We'll see - might be time to wait for sales for me. Price rises are inevitable, I suppose. What occurred to me is that, if an Aero is going to be a grand, would I begin to think about a Thedi (if I'm spending that much money, why not a bit more?) or just go cold turkey? You only go to hell if Simmons Bilt is considered, I think (joking...). But, yes, at what point does priced-out on a brand arrive?
 
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Aloysius

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3,267
With the weak pound I'm surprised they could afford the sale (maybe it was meant as a sort of thank-you to the enthusiasts), let alone why they hadn't raised prices earlier.
 

Rich22

Practically Family
Messages
595
Location
G.B.
Yes, I am a long-term customer, but my options would price a jacket at 1000 GBP-plus. I was happy with Loakes at 210 GBP but stopped buying them when they priced up to 250-270 GBP and switched over to William Lennon and a bloke in Tsim Sha Tsui who can make you a pair of pretty-much-as-good brogue boots for 200 GBP. We'll see - might be time to wait for sales for me. Price rises are inevitable, I suppose. What occurred to me is that, if an Aero is going to be a grand, would I begin to think about a Thedi (if I'm spending that much money, why not a bit more?) or just go cold turkey? You only go to hell if Simmons Bilt is considered, I think (joking...). But, yes, at what point does priced-out on a brand arrive?
Thedi's prices have been high for some time... but yes, I totally get that point!

It was just a bit of a sticker shock to see average Aero jacket prices jump from about £600 to £870ish in half a decade. £100 less, slightly beyond inflation, might not have elicited such a surprise
 

zebedee

One Too Many
Messages
1,830
Location
Shanghai
Thedi's prices have been high for some time... but yes, I totally get that point!

It was just a bit of a sticker shock to see average Aero jacket prices jump from about £600 to £870ish in half a decade. £100 less, slightly beyond inflation, might not have elicited such a surprise
I think that they make outstanding jackets and I regularly get complimented on the Aeros I own. Weirdly, I also wouldn't want to pay much less than 700 GBP for a jacket or about 180 GBP for boots, but I have a sort of 'cap' on what I'll pay, too, and it's not much north of those numbers (for me, 900 is about it). I imagine that a pair of Trickers is better, in some ways, than a pair of Loakes, or that some of the highest-end makers have perfect stitching, etc., but that doesn't make that much of a difference to me (or not enough to justify the price difference), so I'd likely never know as I probably won't get to wear said item and I'm not sufficiently invested to research it and wouldn't remember the terminology if I did (which is pretty handy, actually). I'm glad that I bought the Aeros I own when I did.
 
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