That's always the approach that has been taken, and I agree entirely. The media overkill (even here in England) just doesn't always help. I love a good costume too. Friends used to run a cabaret / burlesque night that I attended, about fifteen years ago now - I really used to push the boat out for that. The wife and I always also loved World Zombie Day when it ran in London. It's something I've missed in recent years, really must get back into. I still have my eye on upgrading my Eddie (RHPS) with one of Magnoli's jackets. That's the ways of the market. I read a while back that florists here in the UK make over half their income for the year in the two weeks either side of Valentines and Mother's Day. Makes me wonder how some of them keep going the rest of the year. But then isn't the origin of Black Friday that that's the point in the financial years when most businesses begin to hit profit for the year - "in the black", hence the Black Friday appellation? Love the fridge, that's superb!