Alpha Jackets go Hip

[cookie]

http://men.style.com/news/blog/2009/09/operation-alpha.html?mbid=mdn

 

[Seb Lucas]

Yeah, well... you know by the time a product or brand makes it to a site like that and the copywriters get to use the word "Pop", it's all downhill from there. Just like an article I read about Alpha products some years ago. And there will be more, paid for by Alpha, you'd hope. What goes around, comes around; everything old is new again and other happy advertising cliches... The old Alpha MA-1 jackets were okay - for the past years they have been made in Vietnam, the ultimate in irony...

 

[Corto]

I love my Alpha M-65 and MA-1, but I doubt I'll be forking over the dough for prêt-à-porter Alpha...

 

[Charlie Noodles]

I hear bastardized M-65 copies are going to be quite big with the kids soon. Maybe they already are.

 

[bwelkk]

The old Alpha MA-1 jackets were okay - for the past years they have been made in Vietnam, the ultimate in irony...

And people still say America lost the war.