Hat Ads

[Lefty]

The cavs are certainly the most elegant.
Thanks.

 

[Brad Bowers]

I love the Cavanagh ads from the 1930s. They are clearly appealing to the upscale market.

The cavs are certainly the most elegant.

I love them as well!

It doesn't take very long to collect the majority of Cavanagh ads from the '30s, as Cavanagh ads are pretty rare, as I'm sure you've discovered. John Cavanagh would occasionally advertise, usually in Fortune, since that was his market, but he relied mainly on word of mouth amongst his customers to generate business for his Park Avenue store. John Cavanagh, Ltd., and Cavanagh Hats were his baby, and he wasn't concerned with volume sales, but rather offering the highest-quality, made-to-order product for his exclusive clients.

Even throughout the 1940s Cavanagh ads remain rare, and it isn't until around 1953, with John Cavanagh's influence waning in the company, that you start to see an increase in advertisements. By the time the Salesky Bros. take charge of the Hat Corporation of America, you really get an increase in Cavanagh ads as they attempted to modernize the brand.


Brad

 

[jamespowers]

I love them as well!

It doesn't take very long to collect the majority of Cavanagh ads from the '30s, as Cavanagh ads are pretty rare, as I'm sure you've discovered. John Cavanagh would occasionally advertise, usually in Fortune, since that was his market, but he relied mainly on word of mouth amongst his customers to generate business for his Park Avenue store. John Cavanagh, Ltd., and Cavanagh Hats were his baby, and he wasn't concerned with volume sales, but rather offering the highest-quality, made-to-order product for his exclusive clients.

Even throughout the 1940s Cavanagh ads remain rare, and it isn't until around 1953, with John Cavanagh's influence waning in the company, that you start to see an increase in advertisements. By the time the Salesky Bros. take charge of the Hat Corporation of America, you really get an increase in Cavanagh ads as they attempted to modernize the brand.


Brad

They did a good job of modernizing the brand right out of existence.
I prefer the upscale approach. It makes better sense and the ads are very tastefuly done---as opposed to the modern Stetson advertising:

:kick:

 

[Ripper]

 

[Ripper]

 

[Ripper]

 

[thunderw21]

1937

1942: the 'Eagle'

 

[thunderw21]

The links on my post from page 2 seem to be broken, so here they are again.

These three are from 1929/1930, "The Saturday Evening Post".

 

[David Conwill]

Anyone have a '40s or '50s ad for the Stetson St. Regis? I've seen ads for other Stetson homburgs, but not the St. Regis. I like the ads, they tell me how to dress.

-Dave

 

[Craig Robertson]

The more of them I see, the more I like early '30s shortbrims.

2
I have to agree with Dinerman...2 1/4 or 2 3/8 is a great classy brim.

 

[HadleyH]

 

[tonyb]

Do you happen to know the date of that groovy Mallory ad, Hadley? I'm guessing early to mid '50s. Gotta love not only the styles but the model names as well.

 

[HadleyH]

tonyb, i really don't know the exact date of the ad, but probably it is as you mention above, early to mid 1950s.

 

[farmerbaker]

Where did you come across this ad Hadley?

 

[Lefty]

a couple of really interesting ads

Look at all of the ways they're wearing these. I haven't seen anyone other than Douglas sport this many looks. The guy on the top right must be the Fonzie of his time.

The hat ad is ok, but in combination with the ad below, I love it.

There's at least one band in this ad that you'll never see again.
(Please, no history lectures here. We all know it's not a Nazi hat band.)

 

[Warbaby]

A couple of classy hat ads from the early 20s:

 

[Brad Bowers]

I've been collecting Crofut & Knapp's year-long series of "Hat of the Month" ads by Percy Edward Anderson that ran in the Saturday Evening Post between 1929 and 1930, partly for my Cavanagh research, partly to replicate hats of the period, but mostly because they look so nice framed on my wall.lol These were bold and colorful ads for their time!

Anyway, I received one today for "The Ariel," which ran April 19, 1930, and I was surprised by the brim edge detail - concentric rings stitched around the outer edge. We've seen it on Dobbs, Stetson, and others, but this was the first time I've run across it on a C&K hat. I've love to see physical examples of these hats. I wonder if any are still around?

Brad

 

[Lefty]

Those are also very nice. I've only seen a few C&K, Knapp, or Knappfelt hats.
Marc and feltfan are the only two with photos of Knapp hats that I can find on the Lounge.

 

[Lefty]

What a beautiful ad.
This sort of cattleman's crease (side-dent) on a non-western hat is one of my recent favorites.

A couple of classy hat ads from the early 20s:

​

 

[Lefty]

Anyway, I received one today for "The Ariel," which ran April 19, 1930, and I was surprised by the brim edge detail - concentric rings stitched around the outer edge. We've seen it on Dobbs, Stetson, and others, but this was the first time I've run across it on a C&K hat. I've love to see physical examples of these hats. I wonder if any are still around?

I'm a little puzzled here. Is there a cav edge and decorative stitching, or is a cav edge not standard on a C&K hat?