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Ladies Home Journal to fold after 131 years

LizzieMaine

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LHJ lost its way when the Curtis Publishing Company sold it off -- in its prime, from the mid-thirties to the early sixties, under the editorship of Bruce and Beatrice Gould, it had been the most progressive, intelligent mass-market women's magazine of its era, publishing articles for women who liked to think as much as they liked to cook. The "How America Lives" series, which started in 1940, remains one of the most valuable pieces of documentary journalism for people who want to know how ordinary American familes -- in all social classes -- actually lived during the Era. It was a powerful, fearless voice in women's journalism for a very long time.
 

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