It's been a sticking point for a lot of folks in these circles. Presumably for Lewis' broader market, they have enough people want it to make it worth their while keeping it as a default norm. TBH, I don't think it would take much more than some nail varnish remover and a bit of time to get rid of the gold paint, though you'd still have the albeit much more subtle embossed leather oval.
I'm had an odd notion this last few years for a straight-zip, mandarin collar jacket. It's a style I flirted with a couple of dozen years ago, but sold o because it never sat right to my eye with a collared shirt. Now I have a few t-shirts again, I'm a little tempted. GoldTop is the one that has drawn my eye (decent jacket, and a much lower price suitable for something that wouldn't get as much wear as a good halfbelt). They have no logos... About a decade or so ago when the brand was revived, they briefly had a sewn-on logo patch, but that disappeared quickly due to market demand. Interesting how it varies for different brands.
It seems to me that a lot of people who want a Lewis want a Lewis. The Rocker revivalists don't seem to care that the logo was a later addition that the heyday of the Rocker movement and the Ace Cafe (the Rocker movement was at its peak in 1960-64; the Ace originally closed in 69, just a year after Lewis started adding the logo patches). There have been so many copies over the years, maybe they just want to flag they have "the real thing". The other big market for Lewis, punks following the example of Joe Strummer et al (gonna get a jacket just like yours, an' give my false support to your cause), would of course have been aspiring to jackets made fully within the era of logos and forearm-pockets, so it makes sense.
To me it'd be a mild annoyance, but given how utterly obnoxious most modern mc gear is with logoing and such, it really seems very mild. I know what you mean, though... I backed out of buying a Schott peacoat when I discovered the ones they sell here in Europe all have an embroidered chest logo, even if it is quite subtle.
Those Goldtop jackets definitely feel like they’re designed to be worn on a bike with the armour inserted and aren’t great as something to wear day to day.


