I've been told all the wonders about having my pieces "published -" all the "eyeballs," the "personal brand building," blah, blah, blah. Like Lizzie and others, I already have my name out there on published pieces both before and after the internet and that and $2.50 gets you a subway ride. I get paid to write or I don't do it - all this barter, publicity stuff means nothing to me. While barter can work and legally (or not - I don't know the law on barter) reduces taxes, and there are probably some intelligent internet barter deals in place, in general, I think all this free exchange for "eyeballs" or "hits" or "brand building" is a house of cards that will crash and wipe out a meaningful subset of internet companies. Maybe then, the survivors will have to start paying for content - we'll see, I have been wrong before.