Not sure about it, but I do think that they are more considered a fashion brand now in the UK as well. My lightning certainly doesn't feel like a riding jacket. It's even more obvious if you look at their sheepskin offering. @Corsair42 , if you can't see how LL jackets can be improved, I definitely can. I would like to use a superior hide, better hardware and a different lining. So if I ever did order a lightning in Horween CXL from say Johnson Leathers, would that be such a bad thing? BTW, are you positive, the jackets are fully made in the UK, or are they simply "assembled" here with most of the work done overseas?