I have bought both in person and on line custom hats. I have had the hatter use the conformateur on me. Interestingly, the hats from online custom hatters fit me as well as the conformateured ones. And two of the online/non conformateur hats fit me the best. I think once you have identified yourself as a Long Oval, Reg Oval, etc etc then that is really all one needs to get a great fitting hat. Unless of course you are an outlier and an Extra Long Oval, or a True Oval and those shapes are a bitch to get right even once you know.This is one interesting thread. It has wandered off, and back on, topic in a decent manner. I hope it doesn't fall completely off topic into politics and bickering and wind up getting locked. So, now to turn back into the wind... I guess my upper limit was what I paid for a Major Moore Buckaroo Hatters custom western. I love it and wear it basically every day. I am in the queue for a Gannon (it will be a western) and then I am done. I am a wearer, not a collector (mostly because - happy wife, happy life). I am glad Gannon isn't higher priced. My top end is in line with Buckaroo Hatters 100X. Maybe just maybe, if I could actually stop by a place like Rand's and get a conformitor custom fit, I would spring for the extra $$$. I certainly wouldn't (and haven't) done it for just a custom (yet basic) long oval pure beaver hat.