Sears Motorcylce Jacket History 1949-1963

Discussion in 'Outerwear' started by tmitchell59, Jul 28, 2020.

  1. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    Sears is credited as the largest supplier of traditional cross zip Motorcylce jackets. Not surprising given their huge retail presence in the 1950s. This visual history will look at the catalog pictures and descriptions by year and include contemporary pictures of the catalog jackets. I have many pictures, but not sure if I have a pic of all the styles. I am counting on this forum body to address those gaps. I often miss details that others don't.

    1949 is the first year that the Sears catalog shows a traditional motorcycle jacket. Wool lined with black horsehide. The catalog describes red, green, black lining. The wool lined jackets only last a couple of years. Wool lining was quickly replaced with the “new” nylon lining which was the all the rage. Buco dropped their early wool lined jackets for the new material. Wool linings in jackets seem to end around this earlyl 50s replaced with more modern material

    1949
    This jacket in the Allstate sections appears to be a Buco? A different jacket than pictured in the Fashion section of the catalog.



    1949 HH.jpg

    This jacket is from the fashion area of the catalog. Note the wool lining.

    1949 HORSEHIDE.jpg


    These jackets have the older label. Red, green, black wool lining.

    61793745_145501976555766_6686785505764997694_n.jpg

    5C545513-D66C-43DA-A32E-0F886F46A6FF.jpeg
    B9938C94-EF17-4010-AC4D-E09525B00185.jpeg

    64459082_173240823694553_1590389660064854189_n.jpg

    s-l1600 (2).jpg


    DSC09112.JPG DSC09125.JPG DSC09188.JPG
     
  2. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    1950

    First ladies MC jacket

    1950 LADIES 1ST.jpg

    Same jacket as 1949

    1950 MENS.jpg

    1951

    Interesting Twill jacket. I believe it is only in the 51, 52 catalogs. I have never seen one. This is the first year of the "new" Hercules label.

    DSC09588.JPG

    1951 TWILL MC JACKET.jpg

    Note the jacket is now described with a kidney panel and wool lining. I have not seen a kidney panel jacket with a wool lining. Also note they describe these jackets as coming with a detachable collar, not as an extra. I see very few of these collars.

    1951 WOOL LINING.jpg

    1952

    I need help if anyone has material. I do not show a leather motorcycle jacket only the Twill. Thanks to a fellow Lounger here are some 1952 images.

    horsehide jackets, 1952 Sears catalog b.jpg

    horsehide jackets, 1952 Sears catalog.jpg



    1953

    A steerhide jacket is now available. The Horsehide jacket has the red quilt lining and the most often seen today. I am not familiar with the Steerhide jacket

    1953 HH AND STEER NYLON LINING 1ST.jpg

    DSC09579.JPG DSC09600.JPG
     
    Last edited: Jul 28, 2020
  3. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    1954

    Horsehide jacket with red Quilt lining

    1954 HH.jpg

    . Allstate jackets



    32101_B018026-01089gg.jpg
    New Steerhide model with fancy braided trim

    1954 STEERHIDE.jpg s-l1600 (6).jpg s-l1600 (7).jpg s-l1600 (3).jpg s-l1600 (1).jpg
     

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  4. Guppy

    Guppy My Mail is Forwarded Here

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    Fantastic, Terry. I hope you continue to add to this, along with other knowledgeable members. This thread deserves to be pinned.
     
    Last edited: Jul 28, 2020
  5. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    1955

    Allstate jackets

    1955 1ST ALLSTATE.jpg

    Small sized jackets.

    1955 SMALL SIZED.jpg

    White trimmed.

    1955 WHITE TRIM.jpg

    s-l400.jpg s-l400 (1).jpg
     

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  6. jonbuilder

    jonbuilder One Too Many

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    Very Interesting Terry, I was not aware of the flab pocket motorcycle jacket by Sear under the Hercules label like Buco's J-27. I own a D pocket with the Hercules Outerwear label and red quilt lining with a single row of studs on the kidney band. Nice mid-weight leather I assume horse. Size 42 with a 22" back that covers my high waisted Vanson sport rider pant's belt. #5 Serval main zip, Diamond pull Serval pocket zips, and Talan sleeve zips. Heavy brass snaps with detachable collar snaps and top zip sleeves
     
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  7. jonbuilder

    jonbuilder One Too Many

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    Photo of Hercules label UNADJUSTEDNONRAW_thumb_a18.jpg UNADJUSTEDNONRAW_thumb_a1b.jpg and back
     
  8. jonbuilder

    jonbuilder One Too Many

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    Picture of Hercules from the front Belt loops work with 2-1/4" wide belt
    7HQcoT3FSCCGDs10yRyhBg_thumb_a15.jpg
     
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  9. Peacoat

    Peacoat Bartender Bartender

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    Good job, Terry. Thanks for taking the time to research and post.
     
  10. itsallgood

    itsallgood One of the Regulars

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  11. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    1956

    3 Pages of kids and youth in leather jackets. First use of Fraternity Prep label. Youth sizes. I don't know when Boyville begins. This may the first.

    32101_B018030-00482.jpg 32101_B018030-00488.jpg

    32101_B018030-00487 (1).jpg


    1st Fieldmaster mention (the jackets in the ad have the Hercules label) The jackets pictured on the previous years Hercules labeled jackets. Note it is Hercules Fieldmaster. I believe I have seen a label of this sort. Transitioning in a new Line.


    32101_B018030-00576.jpg
     

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  12. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    1957

    Allstate jackets continue, but no ladies jacket. Could be pictured in woman's clothing.

    32101_B018031-01069.jpg
    82500506_875051836262323_7187648461172669154_n.jpg
    Continued Youth sizes

    32101_B018032-00533.jpg

    Fraternity Prep Jackets continue


    32101_B018032-00534.jpg

    First vertical zip jacket. Both jackets in Steer. No D pocket. I need to put a link here to an excellent thread on the Sears vertical zip jackets. If not here I will put it close by. That thread has pictures of several variations. The Fieldmaster name has yet to show up on a leather jacket.

    https://www.thefedoralounge.com/threads/sears-vertical-zip-map-pocket-motorycle-jacket.94252/

    32101_B018032-00580.jpg
     
    Last edited: Jul 28, 2020
  13. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    1958

    The D pocket returns. Was not pictured last year. This one is proudly advertised as Horsehide.

    32101_B018034-00605 (1).jpg

    Economy and Fancy both in Steerhide. I don't recall seeing the vertical pocket often and not with the Hercules label as this are pictured. I will have to go back to that thread to refresh myself.

    The Fancy model has the braided pocket trim. This jacket shows up several times and I seldom see this for sale.

    32101_B018034-00606 (1).jpg
     
  14. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    1959

    Standard Black D pocket Horsehide jacket. Note the price on the Cap.

    32101_B018036-00667.jpg

    I am not familiar with either of these jackets. Both are Steerhide. I just don't recall seeing these models.

    The jacket pictured on the model below is carried through the 60s. I have never seen it with a Hercules label. Either Fieldmaster. Oakbrook or Appalachian Tanned and Tailored label.
    32101_B018036-00668.jpg
     
  15. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    1960

    Fieldmaster name/label. NO Horsehide, No mention of leather type.

    32101_B018038-00653.jpg

    1961

    Only one Motorcycle jacket

    32101_B018040-00658.jpg


    1962

    1st use of the Oakbrook label. Fieldmaster label on the motorcycle jackets.

    32101_B018042-00642.jpg

    1963

    Generic SEARS label. No Horsehide

    32233_1220706416_0002-00704.jpg
     
  16. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    I too was surprised by that jacket. I have not seen a Allstate in that style. Pretty rare I'd say
     
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  17. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    Thank you! I posted your pics. 1952 is my birth year, not sure how I missed that year.
     
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  18. Blackadder

    Blackadder Call Me a Cab

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  19. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    Wow! thank you! The first one I have seen and worth seeing! Very few Allstate jackets show up. They were higher priced over the other Sears jackets also shown in a different section of the catalog.

    I was able to place your pic in the thread!
     
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  20. tmitchell59

    tmitchell59 My Mail is Forwarded Here

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    Some notes through the years.

    1949 1st mention nylon lining 1st MC jacket
    1951 “new” mc jacket with collar
    1951 1st use of 50s Hercules label
    1953 new mc in steerhide plus hh
    1954 new Mc in steer with W style with riveted belt
    1954 New styles in MC section including female maybe Allstate l
    1955 New style in hh rivited simple front for young men
    1955 White trim MC jacket
    1956 Fraternity prep MC jackets sized for boys
    1956 1st fieldmaster MC jacket
    1957 steerhide in new styles
    1958 Traditional looking HH with collar also steerhide econo
    1959 HH Standard MC jacket-more steerhide
    1960 MC jackets tradtional and econo. No mention of HH
    1961 same as 1960
    1962 Oakbrook name
     

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