Brannock Device for measuring shoe size. It was invented in 1925 by a Syracuse, New York shoe store owner named Charles F. Brannock (1903-1992). Today they’re still made in Syracuse by the original manufacturer.
Strangely I have fond childhood memories associated with it. I used to go with my Mom when she went shopping in Downtown LA. She was always buying shoes and I would often get bored and play with these when we were at the shoe store. I had no idea what they were called until now!
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