I'll Lock Up
I just think they are missing the boat on higher craftsmanship
I don't know what 'higher craftsmanship' means or what makes a desirable enviable jacket in your eyes, but if it means neat stitching then allow me to burst your Goodwear bubble. (see pics below)It would give a different market share and prove American can make desirable enviable jackets, other than the few tiny makers like Goodwear
Aside from that, neat stitching is nice but there's much more to a jacket than that.
I get it, assessing the 'quality' of a jacket by counting stitches is easy, anyone can do that. It's much harder to asses the quality of a jacket by judging patterns / fit or construction techniques. That takes hands on experience.