The custom jackets you bought in the 80s and 90s were probably more necessity goods than luxury goods. They were purpose built. The jackets we discuss here today are luxury goods. It's like comparing a Michelin Star dinner with a dinner at the local bistro. With the former, the presentation of the food is hugely important. At your bistro, not to that extend. I don't think the internet made us more detail focused. The internet did create a (global) market for non-fashionbrand luxury goods like the jackets we discuss here. Before the internet, Himel or FL would not have a viable business model because they could only sell locally (with local demand for luxury jackets being too small to run a business) Before the days of the internet we were also obsessed with details. But those details could not be found in your locally made jacket. They could be found in garments made by world wide operating (haute couture) businesses like Monsieur Christian Dior, Yves Saint Laurent or what have you.