"Reopening the economy" makes it sound like a simple matter of Sam Drucker going down to his store and flipping the sign from "closed" to "open." Which is exactly why they use it. Every word that comes out of Offices of Communication is carefully selected by experts on psychological marketing for maximum impact on the easily manipulated. It's a fundamental technique of propaganda.
None of these phrases ever arise by chance. If reporters were really doing their jobs, they would refuse to propagate them.
That’s about the size of it.