Shantel Morris
New in Town
- Messages
- 18
- Location
- Ontario
Unfortunately I don't have any information to contribute, but I want to say thank you to everyone who has! Very interesting thread.
Wyatt Mitchell, the magazine's creative director, had this to say about the change:
"As we build complex content hierarchies across multiple platforms, the New Yorker's primary historic typefaces—Irvin and Caslon—prove to be tools too limited for the problems we need to solve regularly," he says. "So we've added another tool to produce the typographic tension we need to communicate more clearly, more consistently."
This, best beloved, is how full-color magazine creative directors always talk.
Translation, for those who don't speak Bunkus Americanus: "We needed something people could read on one of those itty bitty little I-Phone screens."