Ad: the "soul" of the Leica M-Monochrome

[Alice Blue]

"It’s not often an ad gets recognized as a phenomenal piece of cinematography, but that’s what has happened for the short film ‘Alma’ (translated: “soul”) produced by Sentimental Filme for the release of the Leica M-Monochrome at the Leica Store in São Paulo.

Not associated with Leica Camera AG at all, ‘Soul’ picked up five awards at the Cannes Lions Festival — sort of like the Cannes International Film Festival only dedicated to advertising — bringing the total number of awards this short film has been given up to seventeen."

Video link here (having trouble embedding).

Original article here.

The M-Monochrome is a high-end digital camera that photographs in black and white. Fun to think about, although way out of my price range. PC Magazine review here.

 

[CharleneC]

Seems rather odd and creepy. A german woman providing the narration and a lot of war imagery? What were they thinking? Also, it was produced for a release in Brazil? Since it was narrated in German, was it targeted at the German expat community in Brazil? Very creepy.