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I'm just hoping, for the sake of everyone with a stake in this game, that this higher quality, and higher priced, product sells well.
We here all know that a new hat that compares favorably with the higher-end offerings of 60 or more years ago is a bargain at $350, especially in this age of $150 woolies at Goorin Bros. But for people less particular about hats (we are the outliers, you know, the oddballs, the few), $350 would seem an awful lot of money to pay for a hat.
I can't imagine that Hatco wouldn't be aware of this. Nor can I imagine that they wouldn't set their initial sales expectations accordingly.
It might take a real marketing push to get these hats onto many heads. If I were selling these, I'd treat my customers to hands-on, side-by-side comparisons of it and lesser hats, to let them see with their own eyes and feel with their own hands why this hat isn't so dearly priced when you see what 50 or 100 bucks less will get you.
Yes, there is a market for this hat. And I do believe that market has a good deal of growth potential. Part of the challenge is getting the product into customers' hands. In this age of Internet retailing I'm left to wonder what percentage of "proper" men's hats are sold in bricks-and-mortar stores, where a better hat's virtues would be more apparent to the would-be buyer.
We here all know that a new hat that compares favorably with the higher-end offerings of 60 or more years ago is a bargain at $350, especially in this age of $150 woolies at Goorin Bros. But for people less particular about hats (we are the outliers, you know, the oddballs, the few), $350 would seem an awful lot of money to pay for a hat.
I can't imagine that Hatco wouldn't be aware of this. Nor can I imagine that they wouldn't set their initial sales expectations accordingly.
It might take a real marketing push to get these hats onto many heads. If I were selling these, I'd treat my customers to hands-on, side-by-side comparisons of it and lesser hats, to let them see with their own eyes and feel with their own hands why this hat isn't so dearly priced when you see what 50 or 100 bucks less will get you.
Yes, there is a market for this hat. And I do believe that market has a good deal of growth potential. Part of the challenge is getting the product into customers' hands. In this age of Internet retailing I'm left to wonder what percentage of "proper" men's hats are sold in bricks-and-mortar stores, where a better hat's virtues would be more apparent to the would-be buyer.
