A compilation of the Esquire/ AA illustrations 1934-42 L. Fellows

Discussion in 'Suits' started by Rabbit, Mar 9, 2014.

  1. Rabbit

    Rabbit Call Me a Cab

    This is a compilation of the widely available scans of the Esquire and Apparel Arts illustrations. I thought it might be useful to have whatever we managed to find of them in one place.

    Apparel Arts started in 1931, Esquire in 1933. The drawings posted here, most of which you will have seen someplace or other, are unsorted and, unless specified in the file name, undated. The file size is unchanged from where I found them. The drawings are mostly from the mid and late 1930s, and a few dating from WWII.

    I'm not going to comment the individual illustrations as they have been covered here and there before, but if there is anything you'd like to know or discuss, I encourage you to post your questions. I'll do my best to answer them.

    A few words on how these drawings came about

    The content of these images, having been discussed over and over again on various boards, is well known. Their origin, however, is not self-evident and deserves to be mentioned here.
    The combinations that you see in these drawings are not inventions of Laurence Fellows and escorts, designed to target retailers and customers. Rather, everything here depicts what the fashion observers in metropoles and resorts all over the globe witnessed as the latest quirks of the upper class. We therefore see what was actually worn, and not what the fashion industry might think one should wear. Of course, the drawings depict the clothing preferences of only a tiny percentage of the population - of those who had both the means and the inclination to develop their taste in clothes to such degree. Today's equivalent of this part of the population still has the means, but apparently not the inclination to follow the footsteps of their antecessors, which is why we still come back to these magazines...

    In this spirit, enjoy.

    As Flo suggested, it's only fair that I should reference the sources of these images. Thank you for the reminder, Flo.

    The vast majority comes from this blog:

    Will Boehlke's A Suitable Wardrobe Blog:

    A lot of images are from the London Lounge forum, which is a bit tricky to get access to, for reasons unknown to me. I saved the files from there several years ago.

    More images are from these sources:

    Simon Crompton's Permanent Style Blog:

    Sven Raphael Schneider's Gentleman's Gazette:

    My apologies if I have neglected any sources. I've collected these images over a longer period of time and unfortunately cannot recall all the sources I've used.

    This series consists of about 380 images.
    Last edited: Mar 10, 2014
  2. herringbonekid

    herringbonekid I'll Lock Up

    East Sussex, England
    by 'fashion observers' do you mean the actual illustrators such as Fellows ? or was there another group of people who collected the info and described it to the illustrators ?
    i wonder whether they took photos or made on the spot sketches ?
  3. Rabbit

    Rabbit Call Me a Cab

    Yes, it was the illustrators themselves, Fellows among others, who visited the resorts, took sketches in the field, as it were, and subsequently did the complete drawings while still at the location.
    The jet set which had begun with the new possibilities of 1930s aviation, long before the advent of public airliners, spent a good deal of time in various resorts, all of which had their specific seasons.
    It was therefore possible for the fashion observers to visit specific locations at specific time frames, where they could expect a good supply of the well-tailored. The term fashion observers is mentioned in the Esquire magazines.

    I'll try and dig up a description of the resorts as listed in Esquire.

    I might add that the fashion observers were very accurate observers who paid attention to the smallest detail, as evidenced by the descriptions which accompanied the illustrations in the magazines.
    They also kept a record on how often specific styles, fabrics etc. were seen, and how this changed from year to year. For instance, the frequency of different tie patterns, or odd trousers colors and fabrics, or cuts.
    Last edited: Mar 9, 2014
  4. Rabbit

    Rabbit Call Me a Cab

    An example of the "fashion observations"; this text excerpt is from Apparel Arts 1932:

    Note that some suggestions to retailers are included in this text. Apparel Arts was targeted at retailers, while Esquire was targeted at the consumers.

    From summer 32’

    Fashion observation was an increasingly difficult task each year, for the last five or six seasons. This little
    island off the Florida coast, a pleasure park where the social luminaries of two continents play in Spanish
    patios and Moorish courts for a brief six weeks in the forepart of the year. Has long been of paramount
    importance as an incubator of authentic fashions for men. By 1930 Palm Beach was crowded with
    representatives of two distinct classes, the colony crowd, as opposed to the hotel crowd. The colony,
    composed of those owning their own homes, to whom Palm Beach in the winter and New port in the
    summer is a habit of many years standing, found itself, each year, more hedged in by the vast horde of
    climbers to whom Palm Beach represented a gilded gate to crash, and a golden opportunity to flaunt
    their newly acquired riches.
    Those were the days of the famous “Soirees de Palm Beach”, when every last hotel was filled with a
    rostrum of guests as socially ambitious as their origins were ambitious. The colony aristocrats, dismayed
    at the prospect of contact with these “low-lifers”, went into precipitate retreat. They did not, however,
    abandon Palm Beach. They simply went into seclusion. Breaker’s Beach no longer saw their patrician
    footsteps on the sands. But the depression has changed all that. The “phonies” are conspicuous by their
    absence. The hotels-that is, those hotels that are open—can boast no more than corporal’s guard, with the
    result that members of the colony are easier to see, and the job of the fashion observer, who must
    separate the wheat from the chaff, is correspondingly easier to perform.
    A number of very important fashion changes have been introduced this season. We observed them at
    the Bath and Tennis Club, Sea Spray Beach Club, Breaker’s Casino, Bradley’s, The Everglades Club, The
    Poinciana Golf Course, and at the new, very exclusive, very smart, Seminole Country Club.
    The patios and corridors of the Everglades Club are always filled with the smartest of the colony
    residents…polo matches at the Gulf Stream Club draw a fashionable crowd…lunching at Le Maze, the
    chic new Normandy Inn (where liver and bacon still costs $1.50 a plate) adds a few more items to the
    fashion scout’s notebook…so does tea time at the Bath and Tennis Club.

    For convenience in checking we separate the various items of the masculine wardrobe into their several classifications:


    Summer 32’

    Coats are longer. Plain fabrics are out. Exception: the perennial solid colored grey flannel. Exception No.
    2: gabardines, which are naturally, solid colored. Cream is the leading color in gabardine, with Havana
    brown and plain white next in popularity, in the order named. Suits of gabardine, both single and double
    breasted. Sport coats of gabardine, saddle stitched, three buttons single breasted. The latter invariably
    worn with grey or white flannel trousers.
    A new note in odd jacket and trouser ensembles. Light coat and dark trousers, in direct contrast to the
    familiar dark coat and light trousers of the past.* Some of the best turned out men at Palm Beach wore
    cream colored linen sport coats with dark Havana brown linen trousers, the latter in a self herringbone
    pattern. Another favorite combination among those whose dress preferences have a direct bearing upon
    the nation’s fashion trends was that of white gabardine sport coat with grey flannel trousers. (This is the
    beginning of an important change. It should be reflected in your merchandise this summer, Remember
    how the equally “queer” combination of brown coat and grey trousers caught on!)
    Last edited: Mar 9, 2014
  5. herringbonekid

    herringbonekid I'll Lock Up

    East Sussex, England
    reminds me of the Seeberger brothers who frequented resorts such as Deauvile, Saint Moritz, Biarritz and Cannes to photograph the wealthy and style conscious.
  6. Rabbit

    Rabbit Call Me a Cab

    Another excerpt, from 1933:

    From summer of 33’ on summer fabrics and materials

    Climatic conditions, as one of necessity’s guises, have been the mother of many articles of use and
    fashion in men’s apparel. Noel Coward’s observation that “mad dogs and Englishmen go out in the midday
    sun” is one way of accounting for many of our present day warm weather fashions. The Hollanders
    and English who followed the flag with commerce to India, Java, Africa, New Zealand, and other hot
    countries learned from the natives the secrets of warm weather comfort. Without benefit of science, but
    through the experience of centuries, the natives of these countries have discovered how to use nature’s
    help in combating the hot rays of the tropical sun. The cellular constructions of the fibers of jute, flax,
    and similar local vegetable fibers will probably always remain a main secret to most of these darkskinned
    folk, but they have long since learned the practical value of clothing that allows a constant
    circulation of air about their bodies. Probably, too they may never hear what science now knows about
    the heat absorbing qualities of dark clothing, but they long ago learned the wisdom of adhering to the
    natural off-white colorings of the fibers that they use of their garments.
    And, taking the tip from those who ought to know, white clothing has long been obligatory for naval and
    military officers whose duties lead them into the heat of the tropics. The khaki shade of the service
    uniform represents a sacrifice of comfort as a concession to grim necessity, occasioned when white
    uniforms were coffee dyed simply and solely to make them less readily discernable to the keen eyes of
    native snipers. Early prints and engravings of naval officers consistently show white clothing in use for
    summer wear. It is evident that experience long ago taught the need of protection against the un-shaded
    heat at the sea, and the need of clothing that reflect rather than absorb this heat.
    Man has conquered nature’s limitations by adapting his clothing to climatic conditions. Men from the
    northern countries finding themselves in tropical climates, have found it necessary to dress in a fashion
    that competes with the thermometer. And that is why there is a sound, sensible, and even scientific basis
    for the summer fashions that are coming into vogue at the present time. Practically every item of
    summer clothing that is accepted today by the fastidious social leaders who set the country’s mass
    fashions has been adopted directly from the traditional dress worn by colonists in those countries. Health
    and comfort are the primary factors of this new change. Along with these two considerations is the basic
    fashion acceptance among the leaders in social circles of a wardrobe that is planned—that is functional
    and suitable from a standpoint of fabric, model and color.
    The problem of the influence of the sun’s rays upon the body is one which has had a great deal of
    attention and it has been determined, recently, that the use of materials of red or orange color may be of
    benefit in the tropics for the protection of the body from the actinic rays which are believed to act
    prejudicially to the human system. These colors are found in linings of native clothing, as well as in many
    of the natural fabrics as dyed by the natives in India. Thus soldiers, traders, and explores, who have long
    known, through the intuitions of the natives, what science is only beginning to find out for itself.

    Witness the woolen material called solaro, in which a read thread is woven in the cloth, forming a lining
    which gives this protection from Sun’s actinic rays. Serge, flannel, and tweed are also recommended by
    those who have had experience in the tropics, many of whom avoid cotton as a general rule, although it
    has been used in fabrics with other materials and found most successful. A popular fabric which has
    found favor through years of tropical experience is a cotton and linen gabardine which in many instances
    is made to resist rain without interfering with the porous nature of the cloth.

    Another favorite of tropical countries is shantung silk. This comes in variety of weights but, as now used
    for men’s summer suits, is most desired with a fairly heavy “body” to it. Linen has been worn in the hot
    climates of the world for years. That worn by the natives is of a natural tan shade and is coarse in
    Bleached linen was adopted, as far back as 1800, for parts of the uniform of British Navy. It was also
    popular in Beau Brummel’s time and, later on, Thackeray mentions again and again the practice of
    wearing white duck trousers in the summer months. Coffee planters on the South American plantations
    today wear a white linen that resembles a handkerchief in weave, but is not quite as porous as the linen
    that is generally used for men’s summer suits in this country.
    Shirtings that have proved most successful in torrid zones are light weight flannels, silks and madras.
    Headwear of natural fibers has always been preferred—straw hats and straw plaiting date back to ancient
    Egypt. The preferred neckwear has been that light weight silk known as foulard, and as an equal favorite,
    India madras.
    Comfort and easy fit have been always been the main characteristics of this particular type of clothing*,
    hence we have, as an established model, the Norfolk jacket, and the great popularity of the
    cummerbund, double breasted and soft collar—attached shirts. These articles were, when originated in
    the tropical colonies, dictated primarily by necessity, but today these same items are taken up by fashionminded
    men as the essentials of smart dress in the summer wardrobe.

    Gabardine, that favored fabric in the tropics, was the outstanding single item of the entire Palm Beach
    season. Bow ties and four-in-hand ties of India Madras were another conspicuous note. Silk pongee
    shirts, fabric shoes, and mesh weaves, in hose, underwear, and shirts are also widely accepted, while a
    great vogue is beginning for the Norfolk jacket of linen, silk or gabardine. The derivation of all these
    items from tropical usage is obvious.
  7. Rabbit

    Rabbit Call Me a Cab

    Yes indeed, those locations are all part of the "regular list".
  8. Rabbit

    Rabbit Call Me a Cab

    I found the excerpt I was looking for. What follows is a description of the summer resorts and other places where fashion was observed from the mid 1930s.
    Last edited: Mar 9, 2014
  9. Rabbit

    Rabbit Call Me a Cab


    All anthology of the leading fashion centers of the world each of which provides
    a valuable promotional background for the major summer fashions with which
    it is identified
    THE point is not that you can't successfully merchandise a new fashion that
    originated at Juan-les-Pins without knowing whether Juan-les-Pins is the name
    of a Spanish bullfighter or the latest version of the tango. The point is rather
    that if you know where Juan-les-Pins is and know a little about it, you can endow
    your promotion of the new fashion with a background that will better its
    chances for success.
    Juan-les-Pins, Biarritz, Cannes, Aintree, Southampton—these places are all very
    real and very much a part of the fashion picture. Their association with men's
    fashions, properly utilized, can constitute an invaluable element in your fund of
    promotional ammunition. To be sure, the names sound a bit "ritzy"—and they
    are. But what do you care if you have to traffic in the resorts of princes and
    international society leaders, as long as it helps you sell more apparel? You can
    say, along with Arnold Bennett, that "the best is good enough for me."
    Fashions emanate from definite localities frequented by people of wealth and
    distinction. These leaders wear this year what will next year be in widespread
    demand. It is through the prestige and sanction of authenticity that attaches
    itself to anything worn at the important fashion centers that the new styles get
    their start. Therefore, it is only the better part of logic to capitalize on that same
    prestige and sanction of authenticity in speeding the new fashions on their
    career of dissemination so far as your store is concerned. You don't find
    Cornelius Vanderbilt, Jr., the writer, forgetting all about the prestige value of
    his name and attempting to crash the slick paper magazines under the
    pseudonym of Jack Jones. And there is just as little showmanship in taking a
    fashion item that is rich in the prestige of Biarritz or Cannes and presenting it to
    your customers as your own idea or something that your brother-in-law thought

    There are even fashions in fashion centers, one resort sometimes increasing in
    popularity at the expense of another. But compared to the inconstancy of the
    styles which emanate from them, at least, the important fashion centers are as
    fixed and changeless as the smile on the face of the Mona Lisa. Fortunately,
    therefore, it is possible to list and identify these centers in such a manner as to
    provide an authoritative anthology for some time to come. Keep this issue
    handy and dip into the anthology—compiled here with specific reference to
    summer fashions— for inspiration both as to copy and illustration in your
    effective sponsorship of the new fashions associated with these centers.
    Treated first are the main fashion centers in the United States. The places listed
    in the following paragraphs set the pace for smart fashions in keeping with the
    social and amusement programs of those who dodge the cold in winter and the
    heat in summer.


    Riding Fashions

    THE clans begin to gather at this boot and saddle resort in February, but for the
    commoner the social steeplechase is as full of hazards and pitfalls as the famous
    Aiken Drag itself. The resort, situated on a sand ridge surrounded by yellow
    pine forests, is seventeen miles northeast of Augusta, Georgia. The i ness and
    dryness of the climate make it., noted health center in winter, spring and
    autumn. The luxurious private estates, hotels- and country clubs attract, in j son,
    the outstanding members of the riding, hunting and polo playing set.
    Mr.Thomas Hitchcock, Sr., founded the Aiken colony in 1898 as a means of
    indulging a love for hunting cultivate -his younger days while at Oxford. So
    other friends of similar taste, such Ambrose Clark, joined the colony and' the
    resort has since become a traditional place of annual pilgrimage for the riding
    set who continue the equestrian activities which they pursue at Long Island.
    The Aiken Drag (colors: green uniform with chamois collar and white breeches
    has become one of America's best known steeplechases. Under the influence
    Tommy Hitchcock, Jr., the polo star Aiken has become a winter training
    ground, for most of the famous polo players.
    The chief pastimes are fox hunting polo, tennis and golf, with emphasis on
    horses and equestrianism. Nig life is negligible, including mostly private dinner
    parties with simple gatherings," ten or twelve guests. Most people retire early,
    since nearly everyone pops out of bed at the crack of dawn and dashes-J his
    favorite mount and the yelping pack.


    Spectator Country Clothes—Horsey

    THE Maryland Hunt Cup is on the most sporting "blue blood, steeplechases in
    America. Sportsmen come from all over the country to : the race and there is
    always a gallery of several thousand socially prominent, smartly attired people
    in attendance. Maryland, settled by English gentry, the Cavaliers, has always
    loved fox hunting and other sports associated with it. m keen rivalry has long
    existed between |he Elkridge Fox Hunting Club, organized in 1872, and the
    Green Spring Valley Club, founded in 1892. In the spring of 1894, the Elkridge
    members challenged their rivals to a cross country run which would test the
    speed, endurance and jumping ability of their horses. The event has been
    perpetuated ever since, last year's race having been held in April. The Valley
    Club wears a field uniform of scarlet coats with green collars, while the Elkridge
    members wear scarlet with old gold.


    Spectator Race Clothes, Town Clothes

    THIS premier United States track was founded in 1905 with August Belmont as
    first president. The races are held in June and September for a period of two or
    three weeks duration. The spring season features the Belmont Stakes and the
    fall season the Belmont Futurity, the later being the most important two-year
    gold race in the country.
    Turf and Field, the smart horsey club, has a special enclosure which is reserved
    exclusively for members. The elite turf |set are always at Belmont—William
    Woodward, the Whitney, Robert Gerry, Marshall Field and many others.
    Joseph Widener is a guiding spirit both here and fat Hialeah.
    In addition to Belmont, there are of ^course many other important tracks
    throughout the country. None approach I Belmont in smartness, however,
    except I perhaps the Downs at Derby time, Hialeah at the height of the Palm
    Beach season and Saratoga in August.


    Resort, Beach and Tennis Fashions

    WITH the development of suburban estates within easy commuting distance of
    New York, East Hampton and Southampton have become second New-ports
    for wealthy New Yorkers who wish to secure the advantages of residential and
    resort life without sacrificing their business interests. The Maidstone Club is a
    center of social activities and is particularly popular for its golf and tennis.
    Although originally regarded as a nouveau riche upstart by its more pompous
    rival, Southampton, East Hampton now considers itself more exclusive. At any
    rate it is gayer, for the older colony suffers from a touch of registerite heaviness
    somewhat comparable to the Grande Dame-Union League atmosphere of


    University Fashions

    IN 1700, ten ministers formally founded the school now known as Yale. Today
    this university, with its large national student body drawn from many well
    known and wealthy families, is considered one of the foremost fashion centers
    in the country. The close proximity of both Yale and Princeton to New York
    has been responsible for numerous important fashion trends.
    The Harvard-Yale Regatta, held annually in June at New London, Connecticut,
    has been a significant sporting event since 1898. The bitterly contested crew
    race over a four mile course gathers a gallery of all the famous yachts and
    pleasure craft of Eastern society. The clothes worn on this occasion are very
    significant from a fashion standpoint.
  10. Rabbit

    Rabbit Call Me a Cab


    Ultra Smart Resort Wear, Summer Formal Wear

    SITUATED sixty-nine miles southwest of Boston on Narragansett Bay is this
    swankiest of all American resorts. The exclusive clannishness of the town began
    long ago with the influx of wealthy New Yorkers after the Civil War. Associated
    with Newport are such names as James B. Dake, Mrs. Cornelius Vanderbilt, W.
    B. Leeds, Herman Oelrichs, Perry Belmont, Mrs. William Astor, H. O.
    Havemeyer and dozens of others.
    Bailey's Beach is the famous exclusive playground of the social register, while
    the Newport Country Club is an elite golfing center. A tennis tournament,
    second only to the National Singles, is held annually at the Casino, a private
    club. The sailing facilities attract ardent yachtsmen, providing a site both for the
    annual New York Yacht Club cruise and the International Yacht races in which
    Sir Thomas Lipton once figured so prominently. Horse shows, aquatic events,
    polo matches and the best professional summer theatre in America add zest to
    Newport life.
    Social life of the most high hat character, an exclusive privilege of the hand
    picked residential members of this colony, centers around the Casino and the
    Sprouting Rock Beach Club at Bailey's. Admission to either one is gained only
    through the most rigid standards of culture, wealth, breeding and genealogy.
    They are fortresses never conquered by the social parvenu. Typical of Newport
    exclusiveness is the high fence at Bailey's Beach which perfectly conceals the
    seaside life of these socialites from the eavesdropping and sightseeing of the


    Semi-Tropical Wear, Summer Formal Wear, Golf, Beach and Swim Apparel

    THIS "City of the Sun on the Isle of Beauty" is perhaps the best known
    millionaire's paradise in the world. It is located on a long narrow island, sixty
    miles north of Miami off the eastern coast of Florida. The present charm and
    beauty of Palm Beach are synthetic, for this tropical Utopia was created from a
    miasmic region of swamps, tangled underbrush and barren sand dunes once
    inhabited by the Seminole Indians.
    In 1886, Henry M. Flagler, regarded at the time as a well-intentioned visionary,
    began his Jacksonville development which started the first of the great Florida
    booms on the East Coast. In 1894, Flagler broke ground for the Royal Poinciana
    in Palm Beach, then the world's largest tourist hotel, and in 1895 he ran his East
    Coast railroad to West Palm Beach.

    In 1913, Colonel Edward Bradley further accelerated the development of the
    colony by selling lots on a filled-in swamp called Camp Styx, and later Paris
    Singer and Addison Mizner, visualizing the future beauty of the place, were the
    progenitors as architects of the currently typical Hispanic style. Soon many
    socialites settled here in patioed estates—Anthony Drexel Biddle, Jr., Mrs. E. F.
    Hutton, Harold Vanderbilt, R. R. McCormick and others.
    Up to 1926 the resort was a tourist center without any sharp social distinctions,
    everyone bathing at Breakers Beach and golfing on the old or new course north
    of the hotel. With the erection of the new Bath and Tennis Club in 1926,
    however, a definite cleavage was made between the socialites of the magnificent
    estates and the tourists of the hotels. Just before the crash during the twenties,
    more villas blossomed out and the three important clubs—Bath and Tennis,
    Gulf Stream and Everglades—were crowded with the wealthy.
    Social life at Palm Beach has two aspects — one centered about the hotels and
    the other about the private residential colony and the exclusive private clubs.
    Most of the hotel crowd get to see very little of the elite cottagers, who keep
    pretty much to themselves. Between 10:30 and 11:30 the male members of the
    cottage set usually congregate at the brokers' offices, repairing to the Bath and
    Tennis Club, the Sea Spray Club or to their private pools and plages. Luncheon
    follows the bathing hour and afternoons are largely devoted to golf or tennis.
    The evenings are frequently given over to private parties or balls at the Colony
    Club which, though smart, is open to the general public. Many attend motion
    picture theatres, in formal attire, and go dancing afterwards. Still others pay a
    visit to Bradley's Casino, where the gambling stakes run high. The cottage
    coterie, however, are seldom seen in Palm Beach proper, most of their dinners
    and dances being given at home.


    University Fashions

    PRINCETON University, a potent influence on young men's clothes, has
    always been attended by students of wealth and social distinction. The
    limitation of its enrollment in 1922 to about 2,000 students selected on the basis
    of scholarship and character has added to its reputation for exclusiveness.
    Inasmuch as the school is located in a small town, there is considerable interest
    in outdoor activities, and Princeton is considered an important fashion center
    for informal and outdoor dress. In spring, the Maytime house parties run the
    gamut from the smartest of informal attire during the day to the most strictly
    formal dress for evening.
  11. Rabbit

    Rabbit Call Me a Cab


    Fashions for the summer resort

    THE first hotel was built here in 1774 and throughout the 19th century the
    resort was one of the most popular in the country. Its prestige faded at the
    beginning of the 20th century, but in 1929 a committee under Bernard Baruch
    planned a successful revival of the Springs as a health and resort center. At
    present, the height of the season is the period of the August races on the
    Saratoga tracks. This is the scene of the oldest stake in America, the Travers.


    Resort and Formal Wear — Beach Fashions for Summer

    THIS exclusive residential and sporting center, 92 miles by rail east of New
    York, dates back to 1880 as a watering place. Next to Newport, this town is
    probably the most deluxe resort, from the social standpoint, in America. It is
    not quite so regal or impregnable, however, as the Rhode Island resort. Here
    reside such people as Nicholas Murray Butler, Alonzo Potter, Goodhue
    Livingston, Charles H. Sabin and Mrs. James P. Donahue.
    The Meadow Club is an important private society center, while daytime
    activities in season focus on the very exclusive Beach Club. The social life
    reaches its highest pitch during Tennis Week when most of the country's best
    players participate by invitation.


    Country Spectator Fashions

    THIS is the scene of the spring meeting of one of the most important
    steeplechase events in the country, the fall meeting being held at Belmont Park.
    The event was inaugurated in the early part of the present century and today it
    brings out a representative cross-section of the leading sportsmen in the New
    York sector. Richard Whitney, James W. Girard, John Hay Whitney and T. W.
    Durant have been active figures.


    Clothes for Post and Paddock and the Hunt— Spectator Sportswear

    THE exclusive Meadowbrook Club has for twenty years been the national polo
    center. More polo is played here, within a small radius of the club, than
    anywhere else in the country, and the club is the focal point for all international
    polo activities in the United States. The history of the Meadowbrook Club goes
    back to an early interest in fox hunting, but the club was not incorporated until
    1881. A steeplechase was first run in 1883 and the Meadowbrook Cup event,
    held annually on the estate of F. Ambrose Clark in September, is one of the
    most smartly turned out in America. The field costume consists of scarlet coats,
    white waistcoats and robin's egg blue collars.
    Vastly important in their influence on men's fashions are the fashion centers of
    England and the Continent. The cult of the warm weather enthusiasts of
    Europe, during both winter and summer, revolves around the places described
    in the following paragraphs.


    Country Spectator Fashions

    THIS is the scene of the famous Grand National Steeplechase. The first
    Liverpool Grand National was run at Aintree in 1839, but steeple chasing as it is
    known today, with trained horses and jockeys to negotiate them over a series of
    artificial jumps, is a comparatively modern sport. The Grand National is now a
    March . event of considerable fashionable importance.


    Formal Day Dress

    THE racing seasons of this celebrated course have always been exceptionally
    smart. The annual meeting, which is held during the second or third week in
    June, is notable for the Royal Procession and is attended by all the important
    members of the fashionable sporting world. Usually, the men in America who
    disseminate fashions are in England at the time of the Ascot and the Derby,
    frequently returning home later by way of the French Riviera and thus bringing
    with them the latest fashions both of England and the Continent. Morning coats
    and grey toppers are worn by every man at the Ascot from the royal family
    down to the bookmakers, and the derivation of the name for the Ascot tie is
    obviously associated with this important center.


    Ultra Smart Sea side Fashions

    THIS significant fashion center, the most frequented resort in France, is located
    on the Bay of Biscay. The climate and scenery are equal sources of attraction,
    with the Pyrenees on one side and the Basque coast on the other. The beaches,
    Grande Plage and Cote des Basques, are connected by a magnificent
    promenade. Beautiful villas and hotels make Biarritz a brightly flourishing
    society center.
    Most of the prominent men English and Spanish aristocrats here in season,
    where they may invariably be observed garbed in the latest f in beach wear,
    swim attire and informal dress. Elite society pays frequent visits to the Hotel
    Miramar where may see and be seen, paying particularly critical attention to the
    matter in clothes. Other galas, equally are held at the Ambassadeurs Casino and
    at the Hotel Palais.
    There is much fashionable dancing gambling at the Casino, while the Socoa
    Yacht Club attracts a smart coterie includes many prominent Americans. The
    Chiberta Golf Club is a favorite ' the Prince of Wales, and the d'Amour and the
    Bar Basque patronized by the cosmopolitan e the least part of the charm of t is
    found by many in the fact the lies in the heart of the Basque with its quaint
    natives unrelated language or origin to any other race existent.


    University Fashions— Spectator Country Wear

    CAMBRIDGE, one of the universities of Great Britain from the 12th century.
    Young men of the best families, after an earlier such schools as the fashionable
    Chester, Eton or Harrow, conclude education here or at Oxford, universities set
    standards of dress which influence the whole world of fashion. The rowing
    races, called the May Bumps, bring out the latest vogue in informal attire—
    slacks with odd jackets in all types plaids, checks and tweeds.


    Beach Fashions

    This fashion center on the northwest coast was launched in 1860 by the Duc de
    Morny who created a charming fort from sandy wastelands in much the same
    manner that Palm Beach was converted into a tropical paradise from literally
    nothing. Deauville has been appreciably described as "la plage fleurie" 'The
    beach of Mowers. Le Petit Trianon gambling casino, swimming baths modeled
    along Pompeian prototypes, two golf links, two racing courses, two polo
    grounds, twenty-two tennis courts and yacht Club are its major attractions,
    because of its proximity to England, Deauville has been an important fashion
    center. Such articles of beach wear as the Deauville sandals and beach robes first
    gained popularity here.


    Formal Day Wear— Spectator Sportswear

    LOCATED in Epsom, fourteen miles southwest of London, this place was
    originally a health resort but is now famed its fashionable races where the sports
    of kings reaches perhaps its highest peak. Epsom Downs has been the scene of
    racing long before Edward, the 12th Earl of Derby, founded the Derby in 1780.
    Derby is now the "world's biggest " being, attended by over a million people.
    This important event usually occurs during the first week in June.


    Fashions in Sportswear

    THIS most famous of English public schools, drawing its student body from the
    oldest families, whose children are usually registered for entrance at birth, is an
    important fashion center for young men. At the June fourth celebrations in
    honor of King George III, the "old boys," parents and friends appear in the
    smartest attire. The occasion is the famous boat parade, an annual river pageant
    celebrated since the early part of the 19th century and described in an earlier
    issue of APPAREL ARTS.


    Golf Clothes, Beach Fashions

    THE stimulating atmosphere of this resort provides a tonic for the fatigued, and
    the Pine Forest of 2,000 acres, less than half a mile from the sea, is a source of
    recuperation. A full program of sports attracts many visitors, with racing, horse
    shows, polo, golf and tennis. The Casino de la Foret and the Casino de la Plage
    offer diversion in many forms of gambling. The season, from Easter to October,
    is a gay one.
  12. Rabbit

    Rabbit Call Me a Cab


    Town Fashions

    THE Earl of Devonshire, in the 18th century, remarked, "When London takes
    snuff the rest of the world sneezes." That boastful generalization still applies, as
    far as men's fashions are concerned in summer, the city is perhaps the world's
    brightest capital. With the lifting of the winter fogs, life for a few short months
    becomes one of hectic gayety. The "season" reaches its peak in June, with a
    calendar filled with daily events of importance: the International Horse Show,
    the Richmond Royal Horse Show, the trooping of the color on the king's
    birthday, the Derby at Epsom, Ascot week, the tennis matches at Wimbledon
    and the presentations at court.
    The peak of the season, with reference to men's fashions, is reached at the Eton-
    Harrow game in mid July, the most important cricket match of the year. The
    Henley Regatta, July 4-7, is also important, as is the yachting at Cowes in
    August. As a result of all these multifarious attractions, the city is packed with
    visitors who later disseminate all over the world the current fashions which they
    pick up in London.
    Since London not only possesses a large leisured class among the nobility but
    also among the untitled, the social set has a dozen different types of dress suited
    to their hours of diversified amusement. In the West End, the shops of fine
    tailors, shirt makers, hatters and boot makers are crowded side by side. Apparel
    familiar to such streets as Old and New Bond, Conduit, Dover, Grafton,
    Albemarle, Duke, Jermyn, St. James and far-famed Saville Row sets the pace in
    current fashion trends.
    On week nights, one may see ultra formal dress at the Savoy or the Berkeley,
    and the smartest informal attire may be observed on Sunday nights at
    Quaglino's. Luncheon at the Monseigneur or the Ritz brings out the smart town
    clothes. Other places frequented by well dressed men are the Ivy, Claridge's,
    Punch's Club, the Blue Train, Ciro's, Cafe Royale, Cafe de Paris, Grosvenor-
    House Restaurant and the Florida.


    Beach Fashions

    THE Lido has been popular with Venetians since 1872, located as it is on the
    chief island separating the lagoon from the Adriatic. In recent years, deluxe
    hotels have made this spot of amethyst lagoons, lazy gondolas and golden sands
    an international fashion center from May to October. Regattas on the Grand
    Canal, international motor boat races, biennial art exhibitions, international
    motion picture previews, as well as the usual gamut of pastimes for dispelling
    care, attract the socialite world.


    Riding Clothes— Horsey Spectator Styles

    THE International Horse Show, held here for twenty-two years, is one of the
    most fashionable of June events in London, as well as being the chief event of
    equestrian interest in the metropolis. It is indeed international in all respects
    and, as a result, constitutes an important source for current fashions in riding
    attire and horsey spectator wear.


    University Fashions

    OXFORD, the oldest university in England, dates back to 1163 and has long
    been one of the most famous seats of learning in the world. Such fashions as the
    Oxford bags have originated here and, at the time of the boat races in the
    spring, the newest ideas in sportswear make their appearance.


    Beach and Summer Formal Fashions

    UNDER this classification is given a general description of the entire Riviera
    district. Immediately following will be found the specific descriptions of
    individual spots on the Riviera, namely, Antibes, Cannes, Menton, Monte
    Carlo, Nice, St. Raphael and San Remo.
    The Cote d'Azur region of Mediterranean resorts extends along the southern
    coast of France, east of Marseilles, and includes a small section of Italy
    northwest of Genoa. This littoral, famous for fashion, is an almost continuous
    series of major and minor towns and villas, extending from St. Raphael on the
    west ; through Cannes, Juan-les-Pins, Antibes, | Nice and Monte Carlo to
    Menton on the east. The Italian Riviera, of which San Remo is the most
    important resort, continues from Menton for a short distance ; along the
    northeast Ligurian shore. The beaches of these resorts are the ground of
    celebrities from the four corers of the world. Originally the region was a winter
    resort, but following the world war it was discovered that May
    June were the best months, with the of summer being almost equally active.
    Thus the vogue of the summer season from June to August is of comparatively
    recent origin.


    Beach Fashions

    ANTIBES and the fashionable surroundings of Juan-les-Pins and Cap d’Antibes
    between Cannes and Nice, is I a summer and winter resort. Rocky creeks, a
    beach of silver sand, pine woods, flowers and panoramic views, as well as the
    famed climate of the Mediterranean coast of France, are all part of the
    attractions of this resort. The town has grown in popularity in recent years,
    especially among the international set who annually visit the Cote d'Azur.
    With the development of a summer season, the English began to visit Antibes
    and Juan-les-Pins at the expense of Cannes. Recently, Juan has been
    supplanting Antibes in interest. The life is very indolent with everyone rising
    late, but by 11:00 most people are out on the beaches sunning themselves. From
    1:30 to 2:30, some go to the hotels for luncheon and others remain at
    restaurants along the plage, one of the most popular of these being a place
    called La Provencal, erected by the American millionaire, Frank Gould.
    Afternoons are spent at tennis or on the sands, with aquaplaning and riding on
    catamarans a favorite diversion. Aquatic activity ends around 5:00 when
    everyone drops in some place for tea or cocktails. Cafes, such as the Hollywood
    (a name inspired by visiting cinema stars) and Maxim's, open for tea dances at
    which most men continue to wear beach clothes consisting of slacks, polo shirts
    and espadrilles, the women also dressing informally. In the evening, everyone
    dresses for dinner, after which they go to night clubs or the casino for gambling,
    where dress is optional.
  13. Rabbit

    Rabbit Call Me a Cab


    Beach Fashions

    THE fashionable popularity of Cannes, situated nineteen miles southwest of
    Nice, dates from 1834 when Lord Brougham settled there after being attracted
    by the beauty of the ancient little hill town. The hills cut off the chill northern
    winds, rendering the climate one of the most equable m Europe. The beautiful
    environs, exceptional beach and modern hotels, in addition to the famous yacht
    anchorage, have made this one of the most popular Mediterranean resorts. It is
    also famous for the charming Promenade de la Croisette and Casino

    The chief sport is tennis and it is here that the players practice for the Davis
    Cup Matches. The newest additions to the facilities of Cannes are the smart
    Palm Beach Casino and Plage. The Circle Nautique is a very old club,
    membership to which constitutes a passport to the most exclusive English and
    American society. The winter season, starting in December and ending in April,
    is filled with galas, winter sports at Allos, royal regattas, dress balls, fencing
    tournaments and motor boat and yachting competitions, as well as fashionable
    Cannes has a social atmosphere reminiscent of Palm Beach and maintained by
    the older group of socialites. Life at the huge hotels, which are the most
    elaborate of any of the Riviera towns, is the focal point of this paradise among


    Beach Fashions

    THIRTEEN miles northeast of Nice, and almost as celebrated, is this charming
    village of the Cote d'Azur. The surrounding hills dotted with lemon and orange
    groves are famed for their natural beauty. The social activities are the usual ones
    of the smart resorts of the French and Italian Riviera.
    The vogue of Menton began with its popularity as a health resort, but present
    day health treatments are restricted to a large sanatorium and most of the
    interest now lies in the fashionable activities typical of the Riviera. The amusing
    epigram, attributed to an Irish writer, that "but for an occasional funeral there
    would be no life in Menton" no longer has any point.


    Beach Fashions— Summer Formal Wear

    INTERNATIONAL playground of the J- Riviera is the independent principality
    of Monaco. Its picturesque scenery, mild climate and especially its world famed
    gambling casino annually attract many fashionable cosmopolites. Its attractive
    villas provide residences for authors, actors, artists and the socially prominent of
    all countries, and it is one of the spots favored by the followers of the sun cult.
    Gambling has been famous here since the middle of the 19th century, the
    erection of the world's best known casino in 1878 definitely, establishing the
    prestige of Monte Carlo as a resort for people of means.

    Since that time an additional feature has been made of music. Illuminated
    gardens of exotic flowers, band concerts, dramas and operettas and
    international regattas also attract many members of the world of sport, art and
    Life is simple and centers around the Hotel de Paris, and gambling is the chief
    interest day and night. There is also the Monte Carlo Beach Club, while the
    Sporting Casino with its pool is likewise popular. Excellent shops draw smart


    Summer Clothes—Beach Fashions

    THE climate of Nice has been celebrated for years, and it is a favorite winter
    resort both for invalids and pleasure-seekers. Nice is especially famous for its
    carnival season during the last days of February, while fancy dress balls and
    floral parades are important features in March. Numerous golf championships
    attract large audiences, and international regattas and various race meetings
    provide additional diversions.


    Beach Fashions

    "LE soliel toute l'anne"—sunshine all the year—is the slogan of this resort. This
    spot is famed for the same virtues of climate and scenic beauty as the rest of the
    Riviera, combining as it does the opportunities for sophisticated social life with
    village simplicity. It is also a place where people may own private villas removed
    from the bustle of the older and better known tourist centers. French families in
    particular find St. Raphael very inviting.


    Beach Fashions

    THIS important city of the Italian Riviera has become the major center of the
    Ligurian district. It is frequented by the more exclusive members of the English
    and foreign "beau monde." The season is extremely gay between Christmas and
    Lent, while the International Horse Show, under the patronage of the Crown
    Prince of Italy, is a magnet for smart socialites. Festivals, cabarets, theatres and
    an extensive season of opera, as well as a casino permitting the highest maximums
    in the world, entertain those who can afford the pace.


    Golf Fashions

    ST. ANDREWS, a seaport three miles southeast of Dundee, has long been
    noted as the "Mecca of golf." As far back as 1457, the game of golf in Scotland
    had made inroads on the popularity of the chief sport of the time, archery, and
    since then it has been known as "the royal and ancient game of golf." In 1834,
    King William IV became the patron of the golf club here, then as now the most
    famous seat of the game. St. Andrews, with its exceptional links, has always
    been a source of great interest to golfers, especially at the times when it has
    staged the English Open Tournament. The course is, at one time or another,
    visited by all golf specialists, both professional and amateur, who get the


    Tennis Fashions

    THIS English town, eight miles southwest of St. Paul's, London, and a famous
    suburban residence, is the headquarters for the All England Lawn Tennis
    Association. The stadium, with its Davis Cup Matches in the summer, is a
    fashionable gathering place for all lovers of the game. This prestige has been
    unbroken since the first English championship was held here in 1877, when the
    game as played today was first inaugurated.
    Last edited: Mar 9, 2014
  14. imoldfashioned

    imoldfashioned Call Me a Cab

    Quite wonderful! I adore the stylelized drawings. Thank you for all the hard work and research :)
  15. Broccoli

    Broccoli One of the Regulars

    This thread scores a 10/10. I will be archiving it. Thank you for all the information!
  16. Benny Holiday

    Benny Holiday My Mail is Forwarded Here

    Sydney Australia
    Magnificent Rabbit! Many thanks for the scans and the information and all the effort you put into this!
  17. Flat Foot Floey

    Flat Foot Floey My Mail is Forwarded Here

    Thanks, Rabbit. There were still a few I didn't see before. The resort wear observations are an interesting read too.

    Just on a sidenote: I saw some gentleman's Gazette watermarks. I remember the blog owner would like to get credit and a link to his blog when his pictures are used. I think that is fair.
  18. esteban68

    esteban68 Call Me a Cab

    I thought I'd saved most of these off the net but there's a few I hadn't seen before so well done that man!
    Very useful for seeing what goes well with what and overall they are pretty damn good although there's just a couple of ensembles I wouldn't wear...is there a book with all these in and if not why not? I'd buy it if it were a reasonable price especially if it came with one of the figural colour wheels what, jacket goes with what shirt/tie/trousers sort of thing!!!
    Last edited: Mar 12, 2014
  19. Rabbit

    Rabbit Call Me a Cab

    You're very welcome.

    Thank you for the reminder, Flo. I just added references to the first post of this thread.

    I agree, these drawings are still a highly useful source. To my knowledge, there is no compilation in book form except for one publication by Esquire which I have never seen in person and which has apparently been out of print for a long time. I don't know how comprehensive that book is, though, nor do I recall the title. I'm sure it doesn't contain all Laurence Fellows illustrations, though.

    The original magazine issues are rare and expensive. Sadly there no big market for a reprint in book form, it seems.
    The text that accompanies the illustrations is just as valuable as the images since it describes the outfits in detail, and much more. The fabrics, for instance, although famously well depicted in the images, still require a little extra information in text form to be identified.

    By the way, Laurence Fellows continued to work for AA/ Esquire throughout the 1940s. From what I've read, the post-WWII illustrations are somewhat different in style, but I've never seen illustrations from these years. So, what we can easily recognize as Laurence Fellows' style are the illustrations that he made from the mid 30s to early WWII.
    Last edited: Mar 10, 2014
  20. Flat Foot Floey

    Flat Foot Floey My Mail is Forwarded Here

    Men in Style: The Golden Age of Fashion from Esquire. Sold out and super expensive for years now. I believe there would be a market even if I am normally quite catious. The whole bespoke / trad / ivy guys also like Apparel Arts and Esquire even though they dress rathher differen.

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