Guess

[happyfilmluvguy]

I've been noticing these advertisements from the clothing company, "Guess". Very 1950s. Have any of the ladies here noticed them as well if in your area?

You can see some of them on their website. I'll take a couple photo of others I've seen down the road.

http://www.guess.com/Advertising.aspx

 

[Feraud]

I have seen the ads and think Guess is trying to recapture the spirit Anna Nicole Smith brought to the brand in the 90s.

 

[Marc Chevalier]

In the very early '90s, I worked as a merchandiser and as an in-house packaging designer for Guess?, Inc. (Don't ask.)


Run by the Marciano brothers, a rather shady quartet from Morocco (and France), the company was famous for its highly derivative but very beautiful black & white advertising.


Ellen Von Unwerth, a brilliant photographer, took the pics ... but it was Paul Marciano, the company's advertising director, who "discovered" model Claudia Schiffer and propelled her to stardom. Simply put, Claudia looked very much like a young Brigitte Bardot. The key was putting Claudia in situations that resembled Brigitte's early movies (and paparazzi snapshots).


After Claudia Schiffer became too expensive for Guess?, several other models were toyed with; then Anna Nicole -- a kind of nouvelle Jayne Mansfield -- came along.


The Guess? ads today are nearly exact copies of the Guess? ads from the later '80s and early '90s -- which themselves were imitations of 1950s imagery. Guess? is knocking off its own knockoffs ... which doesn't surprise me one bit.


.

 

[zaika]

No offense meant to the models...but they aren't half as beautiful as Claudia or Anna. Especially in a 50's inspired shoot.

Just my opinion. Although, I do like the hair.

 

[Smyat]

"Hmm. A mindless idiot who will wear anything the ads convince him is cool, and then pay to perpetuate the privilege?"

"What?"

"Welll, your shirt says 'Guess'..."