Thanks for that advice. I apply it until its cleared from its initial wood glue looking color then I softly rub it in with Microfiber cloth. I time it and keep a close eye on how its absorbing. Then I let it dry completely before adding another coat. When I first apply it to a neglected jacket, its seems to suck up in the leather relatively quickly. As I apply additional coats after letting it really just hang and seep for a few days in between conditioning sessions, it gradually doesn't absorb as fast and I suppose eventually, it won't absorb much at all once it has been fully replenished moisture and oils wise. I'm doing an old supposed horsehide that was flat and totally stiff like a big jacket shaped tray or platter when I got it. Its just had its fourth coat overall after giving it two generous ones then letting it hang for 2 weeks. Its really getting nice and plyable and growing in suppleness. But you can see that the grain of the leather is still sort of on the little bit crinkly side though not quite shriveled looking. It smells like leather again and is warmer to the touch than it was when I got it. It was almost naugahydish on arrival from Europe. I'll be sure to keep a less is more approach and do thin layers.