Want to buy or sell something? Check the classifieds
  • The Fedora Lounge is supported in part by commission earning affiliate links sitewide. Please support us by using them. You may learn more here.

The Fedora Lounge Guide to Esquire Men's Fashion, 1933-1948, By Flanderian

Status
Not open for further replies.

Flanderian

Practically Family
Messages
833
Location
Flanders, NJ, USA
This is the first part of Esquire, July 1947:


Esq074701a.jpg



Esq074701b.jpg



Esq074702a.jpg



Esq074702b.jpg



Esq074703a.jpg



Esq074703b.jpg
 

Flanderian

Practically Family
Messages
833
Location
Flanders, NJ, USA
When I began this thread a few months ago I stated my intent only to offer illustrations through the July 1947 issue of Esquire, the intended topic being Esquire's Golden Age. But defining when this period began and ended is by its nature both subjective and arbitrary, in addition to the term itself being also subjective.

While some early illustrations are regrettably crude, in general I personally find both the clothing depicted, and the illustrations in which it appears most compelling for roughly the first decade of Esquire's publication. And while some, though fewer, still inspire, I find both the clothing and illustrations afterwards less to my personal tastes.

But I also know that others may find those in the period into which we've now entered equally or even more desirable. It is, after all, only subjective. So while I think at lease some of the content still valuable, I will attempt to continue this post for a bit more. Though I do know as the years go on, Esquire constantly evolves, deemphasizes men's style even more from its original focus as the "civilian" version of Apparel Arts. And the illustrations themselves become mainly photos, or crude line drawings, rather the lush and detailed versions that originally appeared.

Below are Esquire's illustrations for August 1947.


Esq084702a.jpg



Esq084702b.jpg



Esq084701.jpg



Esq084705a.jpg



Esq084705b.jpg



Esq084706.jpg



Esq084704b.jpg



Esq084703a.jpg



Esq084703b.jpg



Esq084704a.jpg
 

Flanderian

Practically Family
Messages
833
Location
Flanders, NJ, USA
These are the December 1947 Esquire illustrations.


Esq124703a.jpg



Esq124703b.jpg



Esq124704a.jpg



Esq124704b.jpg



Esq124705.jpg



Esq124707.jpg



Esq124702b.jpg



Esq124701.jpg



Esq124706.jpg



LeyendeckeT4.jpg



May those that celebrate the day have a happy Thanksgiving!

As many likely know, the last 3 Thanksgiving themed illustrations are by the incomparable illustrator, J. C. Leyendecker. And though they did not originate in Esquire, I took the liberty of including them in honor of the holiday. They likely first appeared in The Saturday Evening post, for which Leyendecker was long a star illustrator.
 

Flanderian

Practically Family
Messages
833
Location
Flanders, NJ, USA
I have secured some additional Esquire illustrations. But as we continue with the April 1948 issue, I'll repeat my earlier observation that I personally find the styles that have emerged beyond the era that many have termed the Golden Age of men's style. But I know many/some here do enjoy them, and I still find the evolution of style of note, and so shall continue for a bit more.

These are all from Esquire April 1948. Part 1:

This first illustration is a classic! Not for the style it depicts, or the superiority of its art work. But upon first seeing it, I literally blinked my eyes, and seeing no change, rubbed them, as I could not believe I was reading what may have been the most unfortunate brand name in the history of men's merchandising.


Esq044801.jpg



We resume our original programming -


Esq044810a.jpg



Esq044810b.jpg



Esq044809a.jpg



Esq044809b.jpg



Esq044808.jpg



Esq044806.jpg



Esq044805.jpg
 

Flanderian

Practically Family
Messages
833
Location
Flanders, NJ, USA
These are part 1 of 2 of June 1948.

Through the years, in various precincts, I've read endless questions from prospective bridegrooms concerning proper wedding attire; white or black T-shirt? Half-tuck or untucked? :p

Fortunately, we have Esquire circa 1948 to balm our worries. :)


Esq064809.jpg



Esq064808a.jpg



Esq064808b.jpg



Esq064807a.jpg



Esq064807b.jpg



Esq064806a.jpg



Esq064806b.jpg



Esq064805.jpg



Esq064811.jpg
 
Status
Not open for further replies.

Forum statistics

Threads
107,937
Messages
3,050,520
Members
53,230
Latest member
cbwillpower
Top